Florida Reading & Vision Technology Inc. Sponsors Makeovers for the Visually Impaired

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“The New Look, New You event was all about fun,” states Lesa Kretschmer, Founder and President of Florida Reading & Vision Technology Inc., “We sponsor and participate in more than 50 events per year that benefit the visually impaired, blind and deaf population and really wanted to offer a more special, personal experience.”

Anne Marie Douglas of Mary Kay applies make up to this new look

Connecting with our community is at the core of our business - Lesa Kretschmer, CEO

Who doesn’t love a makeover? And what better time to reinvent oneself than at the start of a new year? That’s why Florida Reading and Vision Technology Inc. sponsored a fun-filled day of glam and pampering for South Florida’s visually impaired residents.

“The New Look, New You event was all about fun,” states Lesa Kretschmer, Founder and President of Florida Reading & Vision Technology Inc., “We sponsor and participate in more than 50 events per year that benefit the visually impaired, blind and deaf population and really wanted to offer a more special, personal experience.”

On January 14, 2013, it was all about beauty as the lucky ladies arrived at the Lighthouse of Broward. From manicures sponsored by Gisela Leguizaman of Salon 51 and Eric Yu of Queen Nails, to haircuts and blowouts sponsored by Leslie Dunn, I Studio and Robin Weber of Festival Flea Market, makeup and skin care sponsored by Anna Maria Douglas of Mary Kay and Julliane from Clinique at Macy’s, the visually impaired ladies received the royal treatment.

Known as an e-commerce industry leader, offering more than 800 products for the visually impaired and blind online at http://www.floridareading.com, Florida Reading and Vision Technology Inc. opened their flagship store in Fort Lauderdale in 2003 and formed an alliance with Lighthouse of Broward in 2008.

“Connecting with our community is at the core of our business,” states Kretschmer, “And what better to do that than to have a physical store where our consumers can come in and sample our products. Additionally, our store provides a venue for hosting community events that benefit the visually impaired and deaf population right in our own backyard.”

To connect with Florida Reading and Vision Technology Inc. visit http://www.floridareading.com or stop by the store at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311. Like what we are doing? Show us at facebook.com/FloridaReading.

About Florida Reading & Vision Technology Inc.
According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit http://www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading

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Lesa Kretschmer

Laurie Menekou
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