While the Enhanced Campaigns will be available as an optional upgrade in late February, come June, all AdWords campaigns will be automatically upgraded to the new format.
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Toronto, Ontario (PRWEB) February 16, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for optimizing pay-per-click (PPC) ad campaigns through recent upgrades to Google’s flagship advertising/ PPC platform, ”AdWords Enhanced Campaigns.”
According to the Numero Uno Web Solutions experts, while mobile devices account for nearly half of all searches, only a very small minority of small- and medium-sized businesses have the financial means to implement a mobile ad strategy. Previously, AdWords was designed with the desktop in mind; not mobility platforms.
This was a big barrier to entry for small- and mid-sized businesses with tight advertising budgets because of the increased complexity of creating multiple platforms targeting different audiences on different devices, say the PPC experts.
The AdWords Enhanced Campaigns upgrades allow advertisers to more easily and efficiently target customers with ads based on location, time of day, and device type from a single campaign.
“While the Enhanced Campaigns will be available as an optional upgrade in late February, come June, all AdWords campaigns will be automatically upgraded to the new format; impacting all PPC advertisers,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions.
As the experts note, the recent upgrades to Google AdWords means small and mid-sized businesses will need to be fully aware of all the changes impacting their budget, online presence, and ranking. With AdWords Enhanced Campaigns, mobile PPC will be easier to use. But it will also cause some older features to become obsolete.
With the AdWords upgrades, small and mid-sized businesses can create desktop-only campaigns, but not mobile-only campaigns. Both were an option with the previous version. According to the Numero Uno Web Solutions experts, this actually benefits businesses of this size since the vast majority weren’t leveraging the mobile-only application in the past; now they can create both.
When the new upgrades are implemented later in the year, all current PPC campaigns will migrate to the new platform. Whether a brand created a desk-top only campaign or mobile-only campaign, both will be adapted to run across both devices.
“To take full advantage of Google AdWords’ recent upgrades, small and medium-sized businesses need to use an online marketing team that can help them transition their PPC advertising campaigns seamlessly. The experts at Numero Uno Web Solutions can help businesses maximize their advertising budget by designing a PPC campaign that increases visibility and traffic—and turns qualified visitors into return customers,” Iaboni concludes.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).