(PRWEB) February 18, 2013
The independent authority on Search vendors in the United Kingdom, topseos.co.uk, has named Call Tracking Metrics the best call tracking software vendor in the online marketing industry for the month of February 2013. Call Tracking Metrics was meticulously evaluated by an independent research team which identified the top performing vendors in the space in order to create a listing based on performance and customer satisfaction. Various providers were evaluated during the process while only the five best software vendors were selected for the rankings.
Call Tracking Metrics produces a proprietary service which focuses on tracking the success and performance of advertising campaigns through telemarketing and phone sales in order to help businesses better track and improve their incoming calls. Through in-depth reporting and metrics, Call Tracking Metrics help businesses better tailor their advertising experiences through tracking the successes of various ads by indicating the source of the call, providing similar metrics received through online advertising. Phone numbers are procured instantly to help businesses provide special phone numbers for each advertising endeavor, providing them with tracking and metrics normally unavailable through calls.
topseos.co.uk utilizes a proprietary strategy for identifying the top vendors offering call tracking software and evaluating them based on the performance of their software, the usability of the features, and client satisfaction. During this process five areas of evaluation are used in order to identify the key strengths, weaknesses, and competitive advantages of each software solution and to provide a metric of comparison amongst the vendors. The five areas of evaluation used to compare call tracking software include GUI interface, ease of integration, software features, reporting methods, and support.
For a more thorough evaluation clients of each vendor are contacted in order to obtain information about their own experiences with the software and to delve into the usage scenarios. General and specific questions are asked about their experiences relating to which features of the call tracking software were most used, the amount of time spent setting up their advertising campaigns within the software, and how useful the reports and metrics of the software were. Clients of Call Tracking Metrics indicated a strong favorable response to the metrics produced as a result of having dedicated phone numbers for their advertising campaigns and being able to trace the success of incoming sales to specific channels.
During the evaluation process Call Tracking Metrics was not only identified but found to produce a superior solution for their customers by producing helpful and engaging reports and providing a service to clients looking to improve their telephone sales and phone sale tracking. While many vendors were evaluated Call Tracking Metrics stood out from their competition due to their dedication to excellence and the results of an independent analysis of their software. Those looking for a helpful software solution for their advertising should consider Call Tracking Metrics.