Direct Access Group Adds VP, Business Development to Agency Team

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DM agency hires Mark Weishaar to launch office in Philadelphia, PA to accommodate growth and heighten business development initiatives throughout the US

Burlington, ON – The Direct Access Group – encompassing Direct Access Marketing and Direct Access Digital – announced today that Mark Weishaar has joined the team in the role of Vice President, Business Development. Mark’s mandate is to add value and drive results for existing clients while overseeing the agency’s accelerated expansion and business growth in the US.

“We’re thrilled to have cemented a professional association with someone of Mark’s caliber,” says Lawrence Galoni, CEO of Direct Access Group. “His track record as a direct marketing thought leader within the financial and insurance sectors bolsters our results-focused reputation.”

Mark is a seasoned marketing specialist who brings more than 25 years’ experience in verticals that closely parallel DA Marketing’s areas of expertise. He has held executive-level roles with such industry leaders as Mintel/Comperemedia, IBM/Ricoh, AIG, Colonial Penn and Allstate Insurance. His achievements span numerous direct response programs, lead generation solutions, product development rollouts, third-party affinity relationships and competitive market intelligence deliverables.

“Mark’s passion for direct marketing and his consultative style align very well with our team,” adds Deborah Menecola, Executive Vice President of Direct Access Marketing. “The market embraces our brand of innovation, creative thinking and obsession with bottom-line ROI improvement.”

In addition to holding Series 7 securities and insurance sales licences, Mark served as Chairman of the Direct Marketing Association’s Financial Services Council for four years. His industry engagements have included keynotes and presentations at the DMA’s Annual Conferences, the Advanced Insurance DM Workshop, the DM Insurance Council, PIMA and LIMRA Conferences, as well as participation on the LIMRA Strategic Marketing Initiatives CEO Committee.

Direct Access Marketing has been delivering DM results to clients throughout Canada and the US since 1987. Their distinctive multi-channel approach combines strategy, deep thinking and innovation that position the agency as an industry frontrunner, with a particularly strong track record of success in the insurance and financial services industries. A team of 25+ advertising, marketing and DM industry veterans produce memorable and effective campaigns via Direct Mail, Direct Response TV, Online, Mobile and Social Media Marketing as well as innovative Customized Marketing Programs.
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Media Contact:
Lisa Bernier
Account Manager
Direct Access Marketing Inc.
905-632-7337 ext. 125

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