Our brains are at their best and most creative when they are in alpha state which is a light relaxation state.
London, UK (PRWEB UK) 18 February 2013
Upping Your Elvis, a company that specialises in creative leadership development and works with organisations such as Nike, the Coca-Cola Company, WPP and Diageo, has undertaken a revealing survey asking 300 business people ‘Where do you have your best ideas?’
Less than 10% of people claimed to have their best ideas at their desk and yet for many this is where they spend the majority of their time. Interestingly this is about the same percentage who find sitting on the toilet a good place to have ideas.
The most likely places to have ideas were:
In bed – 44%. (This increases to 51% amongst women.)
Walking – 30%.
Traveling – 23%.
In the bath or shower – 19%
Outside in nature - 18%
In the pub – 10%
Only 6% claimed that they had their best ideas in a meeting.
Upping Your Elvis Founder, Chris Baréz-Brown, author of How To Have Kick Ass Ideas and Shine said:
“Business leaders are now constantly asking their people to be more creative in their day job and yet most business environments aren’t conducive to allowing ideas to flow naturally. The reason for this is that our brains are at their best and most creative when they are in alpha state which is a light relaxation state. In Alpha we have conscious awareness but can access the subconscious at the same time.
"However, we spend most of our time in Beta state, this is where our mind usually operates in busy, daily work life. This is the state that is encouraged by combative debate, laptops and being ever so smart. In such a state we have little access to our subconscious and therefore our innate creative genius.”
Upping Your Elvis
Creative leadership development consultancy
Based in London, UK
Publications: How To Have Kick Ass Ideas and Shine: How to Survive & Thrive at Work
Work with clients such as Coca Cola, Nike, ITV, WPP Diageo.
For more information contact Mark Brown
+44 7768 078320