Fiction Author Michael Allan Scott Embraces New Marketing Age for Authors

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New fiction author garners positive book reviews in an industry under fire where content is King.

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All total, there are almost one billion Kindle eBooks now available on Amazon. With all those choices, it's more important than ever to give readers exceptional value—more than what they're looking for

Barnes & Noble announced it will shut down 30% of its stores over the next 10 years, reflecting a new online marketing age for authors (1). Arizona author Michael Allan Scott takes emerging trends in stride with his new mystery novel, Dark Side of Sunset Pointe, available online.

"Barnes & Noble's announcement represents a trend in the book world, readers are buying books online leading to the decline of brick-and-mortar bookstores and more readers are purchasing e-books," explains David E. Johnson, CEO of Strategic Vision, a company which creates tools to measure decision-making, human behavior, attitudes and perceptions.

Johnson further states, "Amazon is the recognizable name for online sales. More consumers than ever before are purchasing their book via Amazon knowing they can get it overnight or download it in seconds."

Michael Allan Scott has earned several 5 star reviews on Amazon.com for Dark Side of Sunset Pointe. Here are some excerpts:

“Mystery. Intrigue. Touches of the paranormal—this book has it all. Michael Allan Scott’s Dark Side of Sunset Pointe is a fast paced page-turner with twists and turns along the way."

"Scott's book starts out with a bang. Literally. He hooks you in right away so the book seems at first to be a normal 'who done it' kind of mystery. Keep reading."

"The first book I've read by Michael Allan Scott, Dark Side of Sunset Pointe is an intriguing blend of whodunit murder mystery with a psychic twist."

Credit Scott’s writing style for the rave reviews. The fiction author uses a unique approach: By conducting a market research study on a cross-section mystery novel readers, Scott pinpointed their preferences when choosing mystery stories.

“All total, there are almost one billion Kindle eBooks now available on Amazon. With all those choices, it's more important than ever to give readers exceptional value—more than what they're looking for,” commented Scott.

Scott applied his more than 35 years of business experience to the launch of his new writing career. As a long-time business professional, Scott uses market research to tell him exactly what mystery readers find entertaining and why.

More information on fiction author Michael Allan Scott and Dark Side of Sunset Pointe can be found on Amazon.com.

About Michael Allan Scott:

Born and raised at the edge of the high desert in Kingman, Arizona, Michael Allan Scott resides in Scottsdale with his wife, Cynthia, and their hundred-pound Doberman, Otto. His works include Dark Side of Sunset Pointe, available on Amazon.com, and Flight of the Tarantula Hawk, due to be released in 2013, with a third mystery novel, titled Grey Daze, in the works. His Lance Underphal Mystery novels contain strong language, violence and sex, and are rated “R”. For more information on Michael Allan Scott and his mystery novels, visit http://www.michaelallanscott.com.

(1) Johnson, David E. Bulldogreporter.com. February 5, 2013, “The Future of Book Promotion: Barnes & Noble’s Announcement That It Is Shutting Down 30% Of Its Stores Ushers In a New Marketing Age for Authors”, bulldogreporter.com/dailydog/article/future-book-promotion-barnes-nobles-announcement-it-shutting-down-30-its-stores-ush

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