Premier Pharma Faculty to Congregate at 2013 DTC National Conference in Wake of Affordable Care Act

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Speakers Include Noted Futurists, Industry Leaders and Marketing Gurus

With many parts of the Affordable Care Act initialized on January 1, 2013, including a focus on preventative care, it is crucial that the pharmaceutical industry respond to these changes and band together to help shape the future of American health care.

Providing an open forum to do just that, DTC Perspectives has assembled a superlative faculty of speakers for this year’s DTC National Conference. As the premier annual event for DTC Marketers, the upcoming conference will be held April 2-4, 2013 at the J.W. Marriott in Washington, D.C. Attendees will hear from keynote speakers and industry thought-leaders, featuring the latest media and creative innovations, market research and ROI best practices, regulatory issues and updates, futurists, plus several exclusive marketing case studies. Delegates will glean true insights from established industry leaders over three days of general sessions and networking opportunities.

Noted futurist David Houle will discuss the patient of the future and other key trends in healthcare affecting the pharmaceutical marketer. Dr. Kevin Pho, the leading online physician voice, will discuss his work on kevinmd.com, reflect on his social media journey, and share stories of how health professionals are expanding conversations/ touchpoints with patients and engaging in the health reform conversation. In a unique joint presentation by Pfizer’s Paul Ewing, Senior Director/Group Leader, Patient Marketing US Primary Care Patient & Physician Marketing, and Karen Lazan, Director, Consumer Marketing & Adherence Innovation, US Primary Care, Pfizer, these two executives will discuss how to drive patient engagement, healthy behaviors, and adherence in a digital world. They will also cover some of Pfizer’s recent digital initiatives, teaching attendees how they can apply new approaches to their own campaigns. In another exciting dual presentation, Amy Lemen, Associate Brand Manager at Eli Lilly and Terry Voltz, SVP, Group Management Director at DraftFCB will share a marketing case study on the success of one of the top anti-depressant brands.

Two other marketing case studies will highlight some of the top DTC campaigns of the year. Paul Berman, Vice President, Global Knee Marketing at Stryker Orthopaedics will team with Katie Beller, Group Creative Director, GSW Worldwide and Pat Smith, VP, Account Director, GSW Worldwide to discuss their highly successful campaign for the GetAroundKnee. To discuss the memorable Hedgehog campaign for the Fluzone Intradermal vaccine, Jennifer Havens, Deputy Director, Consumer Marketing, Sanofi Pasteur and Michael Szumera, Director, Public Relations, Sanofi Pasteur will team up to demonstrate how they used a carefully crafted strategy to develop such a memorable creative icon.

Additional DTC National speaker highlights include:

  •     David Meerman Scott, Marketing Strategist, Bestselling Author, and In-Demand Corporate Advisor
  •     Barbara Lippert, Creative Guru, Editor-at-Large for MediaPost and former author of the Adweek Critique
  •     Karla Anderson, Partner, Pharmaceutical and Life Sciences Advisory practice, PwC
  •     Dr. Cory Hebert, Practicing Physician, Television and Radio Talk Show Host, and Co-Founder/CEO of BlackHealthTV.com

Two prestigious award celebrations will also take place at the DTC National Conference – the Advertising Awards and Top 25 DTC Marketers of the Year. The Ad Awards, sponsored by Health Monitor Network, recognize DTC marketing excellence in a field with multiple constituencies, varying needs and significant communication challenges. Gold, Silver and Bronze awards will be presented in each category on April 3rd during a ceremonial dinner. Immediately following the close of the DTC National Conference will be a special private luncheon for the Top 25, sponsored by PARADE Magazine. The Top 25 acknowledges the contributions by elite marketers from pharmaceutical companies working toward the advancement of patient outcomes via DTC marketing and education.

The DTC National Conference is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers. Please visit our website, http://www.dtcperspectives.com, for complete agenda information and additional details. Interested individuals can register online or by calling Debra Sander at 973-521-7475 (X-221).

About the DTC National Conference

The DTC National Conference provides DTC Marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in direct-to-consumer marketing. This 3-day “must attend” event will feature case studies, new market research, media & marketing gurus and networking opportunities, teaching attendees about the latest tools and innovations essential to creating best-in-class campaigns with improved ROI and how to use DTC marketing to enhance patient health outcomes.

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Christine Franklin
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