New “Campeonas” Project Encourages Open Discussion About Breast Cancer Screening Among Latinas

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The Prevent Cancer Foundation is proud to introduce the new “Campeonas” project, a peer-to-peer breast cancer screening outreach program specifically targeted to the Latina community.

The "Camponas" project employs the use of an illustrated novela.

“It is especially unique in that all elements of the project were created with input from women in the Washington D.C. Latina community to ensure cultural appropriateness, interest and usability.

The Prevent Cancer Foundation is proud to introduce the new “Campeonas” project, a peer-to-peer breast cancer screening outreach program specifically targeted to the Latina community. Through the “¡Celebremos la vida!” program, the Foundation has designed, developed and pilot-tested the “Campeonas contra el cáncer de seno” (Champions Against Breast Cancer) project, a culturally appropriate, informal outreach effort to improve breast cancer screening in the Hispanic community. By sharing their own experiences with being screened for breast cancer, “Campeonas” encourage their female friends and family members over the age of 40 to get mammograms.

The “Campeonas” training and free-standing community educational materials are now available for free on the Prevent Cancer Foundation’s website (in both Spanish and English) for community health organizations. One of these materials is an illustrated “novela” entitled “Un Encuentro Oportuno: Conversando Sobre el Cancer de Seno” (A Timely Encounter: Talking About Breast Cancer) that uses pictures and a story to share information about breast cancer screening.

“We are thrilled with the success of this program thus far,” said Karen Peterson, Vice President of Programs for the Prevent Cancer Foundation. “It is especially unique in that all elements of the project were created with input from women in the Washington D.C. Latina community to ensure cultural appropriateness, interest and usability. The grassroots nature of the project also allows for a highly personal and comfortable discussion on breast cancer screening.”

Funding for this project was provided by the Prevent Cancer Foundation and the National Capital Area Affiliate of Susan G. Komen for the Cure.

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About the Foundation:
The mission of the Prevent Cancer Foundation is to save lives through cancer prevention and early detection. Founded in 1985, the Foundation has provided more than $130 million in support of cancer prevention and early detection research, education, advocacy and community outreach nationwide. For more information, please visit http://www.preventcancer.org

MEDIA CONTACT:
Lily Echeverria
Spanish Catholic Center
301-252-8202 (Espanol)

Liona Chan
Prevent Cancer Foundation
Liona.Chan(at)preventcancer(dot)org
703-519-2107 (English)

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Liona Chan
Prevent Cancer Foundation
(703) 519-2107
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