New Product Line Commands Attention from Retailers Serious About Increasing Their Bottom Line in 2013

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Achilles Comfort Inc. releases “Tritec Footwear” product line, introducing an innovative product alternative to meet new trends in consumer spending. The sock and hosiery company combines new technology and market research to deliver a product that’s both smart for consumers and retailers alike.

athletic sock
Say Goodbye To Blisters, FOREVER!

According to a new report released by Achilles Comfort Inc., consumers in 2013 display commonalities that may yield big profits for retailers if marketed correctly. In response to this report, Achilles Comfort announces the new “Tritec Footwear” product line—combining new technology and market research to bring retailers across the country products that have evolved with money-conscience consumers.
    The new report titled: The 7 Trends Retailers Must Know to Avoid Losing Revenue & Profits, identifies several shifts in consumer spending specific to the sock industry that will likely effect retailers across the country in 2013. Of these findings were notable shifts in consumers seeking innovation from traditional products to increase purchase value. Eighty-three percent of retailers recognize that consumers can find better prices by shopping online. According to research included in this report from Forrester Inc., a firm specializing in global research, financial and business news, the increase of Internet shopping and the persuasion of online customer reviews are evidence that consumers are not only expecting superior products from retailers, but also, their willing to buy online if it’s cheaper. In 2011, $202 billion consumer dollars was spent online and projected to grow exponentially, according to the report released by Achilles Comfort Inc.
    Achilles Comfort releases “Tritec Footwear” having taken this research into account and after recently finalizing a patent from the U.S Patent and Trademark Office to protect the company’s new technology.
    The new product line launching nationally this year combines the company’s extensive research with technology that addresses several of the common trends observed in the report. The new product line incorporates a (3) step, patented process that has the most modern technologies aimed to improve current standards in the sock market. The “Tritec Footwear” line includes a cushion on the inside heel of the sock with a cool, breathable jersey to add comfort at the point of contact and a durable 3M Laminated adhesive on the other side for permanent placement, offering maximum protection for the areas where blisters commonly occur. Other features include advanced compression, promoting circulation; carefully crafted pro-grade fabrics designed for maximum moisture management and insulation control with ProDri technologies, often referred to as a ‘built-in deodorant’, and a seamless toe line for maximum comfort. Additionally, Achilles Comfort has incorporated antimicrobial technology into manufactured high-grade yarn, effectively reducing odor caused by perspiration.
    As consumers become more conscience of their spending, retailers look for ways to keep pace in 2013. The new “Tritec Footwear” product line is currently available online while Achilles Comfort Inc. begins a marketing campaign to reach retailers to deliver mass distribution nationwide. With their patented, next generation sock technology, the company plans to saturate the retail market this year offering a level of comfort to consumers that is long overdue. The goal in 2013 is to help Consumers “Say Goodbye To Blisters, FOREVER!”

About Achilles Comfort – Headquartered in Boca Raton, FL. Achilles Comfort launched in 2012 by utilizing innovative, patented technology to offer a simple solution to a common hindrance faced by almost every American looking for relief. The “Tritec Footwear” line launched in 2013 by combining Antimicrobial technology, built-in cushion protection and advanced compression for greater circulation, as well as seamless toe line for maximum comfort. Many have coined a new phrase dubbing Achilles Comfort “The Only Cushion That Matters.” For more information contact Ricky Hasan 518-880-7586 or visit Achilles Comfort online at

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Ricky Hasan
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