Kinetic Data Builds Presence in Asia-Pacific, Australia and New Zealand

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Soh hired to lead consulting and sales effort in region

To support the strong demand for enterprise business process automation software in Asia-Pacific, Australia and New Zealand, Kinetic Data ( has hired Cecilia Soh to lead the company’s efforts in the region. Based in Sydney, Soh is responsible for creating brand awareness, developing new business, and helping organizations centralize their service request management capabilities.

With the addition of Soh, Kinetic Data is strengthening its regional presence, enhancing its marketing strategy for direct sales. The expansion was prompted by the successful change the company experienced in North America. This move enables Kinetic Data to provide more localized support and continue to grow market share in the enterprise request management category.

“The need for centralized business service management is intense,” said Soh. “Now more than ever, companies around the globe are looking for efficiencies through automation everywhere in the enterprise. Kinetic Data has the best business process automation system in the world. We have a great story to tell, and I’m looking forward to introducing it to companies in my region.”

Most recently with Sage Business Solutions based in Sydney, Soh brings to Kinetic Data more than 18 years of consulting and sales experience for both enterprise and infrastructure services. During her career, she has worked for numerous organizations within the technology industry including RA & Associates Consulting (Australia), Modus Software House (Shanghai), SMART IT Consulting Group (Vietnam), Fujitsu (Australia), NEC (Australia) and System Systems (Australia).

A Master of Business Administration graduate of the University of Southern Queensland, Soh was drawn to the position with Kinetic Data because the company’s culture and its customer value proposition.

About Kinetic Data ( Kinetic Data has helped hundreds of Fortune 500 and government customers — including General Mills, Avon, Intel, 3M, and the U.S. Department of Transportation — implement Enterprise Request Management (ERM), a holistic approach for centralized business process automation and service delivery management(SDM). Kinetic Data was named “Innovator of the Year” by users, and it also has been recognized with awards for its superior customer service and support. Kinetic Data serves customers from its headquarters in St. Paul, Minn., offices in Sydney, Australia, and through a network of reseller partners. For more information, visit

Media contact: Eva Keiser, KC Associates, LLC, eva(at)kc-associates(dot)com, 612.940.4254

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Eva Keiser
KC Associates, LLC
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