The website is now a much easier resource for customers and also will play a large role in future business development.
Nashville, TN (PRWEB) February 18, 2013
After several acquisitions and expansions over the past years, Parman Energy Corporation quickly began to outgrow their website. The fuel and lubricant supply experts partnered with local Nashville web design and development agency, Horton Group, to give their web presence a much needed update. The new website was given a complete facelift that included a more user-friendly menu system and a redesigned secure product ordering system for fuel and lubricant marketers and resellers.
“As we began to secure more business, we realized that our current website was not delivering as much value to customers as it should,” stated Parman Energy Marketing Director Lisa Kimbrough. “The new website is much more organized and easier to navigate. After an intense analysis of traffic on our previous site we focused on improvements to several important sections. The website is now a much easier resource for customers and also will play a large role in future business development.”
Along with a complete redesign, the new website features an improved menu system and navigation. The menus are designed to lead visitors to the most relevant sections, whether their interest lies in lubricants, DEF, fuel or equipment. With several locations throughout Tennessee, the redesigned website enhances Parman’s designation as a complete provider of commercial, industrial and installed lubricants in the southeast.
“One of the gems of the upgraded website is the new Help Feature,” added Kimbrough. “This new application provides website visitors and clients with immediate online support through a simple one click process. We can now address client’s questions and concerns in a quick concise manner through one outlet dedicated to those inquiries.”
Parman Energy’s management noted that as an industry leader it is important to have a professional grade web presence. One of a handful of Chevron 1st Source Elite providers in the country, Parman expects the new website to help continue their healthy growth and also act as a valued resource for prospective and current clients.
About Parman Energy
For almost a century Parman Energy has been supplying effective and timely lubrication and fuel solutions for businesses and industries throughout the southeast US. With 12 STLE Certified Lubrication Specialists and 15 newly certified ICML MLT-1 employees and a Certified Level I Machinery Lubrication Technician, Parman Energy offers a highly skilled staff capable to ensure proper equipment lubrication. Parman Energy also offers a full line of lubricants as well as quality DEF products and equipment. Strategically located across the state of Tennessee, Parman Energy will make sure you are good to go on all your fuel and lubrication needs.