One thing we have learned is that there is no such thing as a perfect pricing model. You take your best educated guess to start, monitor your sales, and adjust accordingly. Then, repeat.
Livingston, NJ (PRWEB) February 19, 2013
Funderstanding partners with authors who want to break into the ebook market, gain exposure, and increase the visibility of their ebooks. The debut of Apple’s Breakout Books on the iBookstore marked a significant step for not only Apple but also for all self-publishing authors.
Funderstanding is an ebook publishing partner, who works with authors who want someone to help them with publishing and marketing their books. The company provides exceptional service and quality results for each of its authors. The company provides a heavy focus on individualized marketing strategies to maintain sales consistency for each ebook. One of the more important, yet elusive, factors of ebook marketing strategy is pricing.
According to Funderstanding partner, Paul Kondo says: “One thing we have learned is that there is no such thing as a perfect pricing model. You take your best educated guess to start, monitor your sales, and adjust accordingly. Then, repeat.”
Funderstanding is adjusting the price on its interactive book within Apple’s new Breakout Books platform, which is exclusive to self-published authors. Before Breakout Books, Maurice on the Moon - Interactive was priced at $6.99 in the iBookstore. However, most of the titles that are featured in the Breakout Books are free or less than $3.99. The “best guess” in this scenario is to price an ebook at $3.99 or less, and then adjust. Hopefully, such a strategy will help an author’s chances of having an ebook featured in Breakout Books.
The introduction of Breakout Books marks a significant step for Apple. It finally provides a platform to highlight and promote indie authors, something that Amazon has already been doing with their Kindle Select Program. It is great news for all self-publishers as well. The Breakout Books category provides the potential for more visibility, exposure, and sales, as long as the author’s ebook is featured.
Adjusting ebook prices is an ongoing process within an author’s marketing strategy and such adjusting is pivotal with the introduction of the Breakout Books category. Not only Funderstanding, but also all self-published authors ought to review and adjust ebook prices, in hopes of being featured.
About Funderstanding LLC:
Funderstanding is an ebook publishing partner company that works with authors who want to break into the ebook market. The company provides complete epublishing services as well as an expertise in ebook marketing and author branding.
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