Olez, Natural Innovative Haircare, is Headed to Hollywood

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Boca Cosmetics Group's Olez Hair Care Products Making National Debut at Academy Awards Suite; Roger Neal Style Hollywood; L’ Ermitage Hotel, February 19 through February 21.

The results I have obtained with Olez’s new products have been phenomenal. To witness years of damage in client’s hair just disappear, is amazing---Edward Teitel, Celebrity Stylist and Olez Creative Director

Lights! Camera! Action! “We’re ready for our close-up now,” says Boca Cosmetics Group, manufacturer of the internationally acclaimed, professional hair care brand, Olez.

The Boca Raton based company announced that they are headed to Hollywood where their luxurious line of products will be featured at an exclusive, invitation only, beauty and couture suite for Academy Award nominees and Hollywood notables.

Olez’s products combine the most advanced technology with the finest natural ingredients found around the world resulting in healthy, shiny and revitalized hair.

“Our goal is to pamper the stars and introduce them to the newest and most remarkable hair treatments available today,” said Claudio Correia, President of Boca Cosmetics Group.

Contents of the Olez Nominee Gift Packages include the complete line of INCEPTION Home Care Products enhanced with apple stem cells.


INCEPTION Invigorating Shampoo
A gentle cleansing shampoo suitable for daily use. Apple stem cells, mica and muru-muru provide conditioning benefits that fortify the hair from within. It is free of parabens, sodium chloride and sulfates.

INCEPTION Invigorating Conditioner
A paraben free, creamy conditioner, suitable for daily use on all hair types. Helps detangle hair, split ends and provides hydration for improved manageability and ease of styling.

INCEPTION Stem Cell Masque
A rich, creamy formula that restores the hair’s elasticity and provides deep hydration by using a combination of apple stem cells, muru-muru, cupuacu, pracaxi, argan oil and carite butters. The masque maintains the hair’s healthy luster for incredibly soft, sleek and shiny hair. It is good for all hair types.

INCEPTION Argan Oil & Pracaxi Spray
The environmentally friendly aerosol oil spray contains a special blend of natural Argan and
Pracaxi oils and antioxidants that can be used daily for protection from harmful UV rays. Hydrates and conditions hair while maintaining silky, shiny, smooth hair all day long.

Zelo Velvet Gloss
Velvet Gloss is a blend of natural oils from grape seeds, minerals from the Amazon forest, and organic silicone that will coat the hair, eliminating split-ends and tangles. Its properties will rejuvenate all hair types, protecting against frizz and extending color and shine.

“There is nothing on the market, anywhere, that offers the benefits of INCEPTION,” said Jeremy Lurie, Marketing Director for Boca Cosmetics Group.

In addition to the VIP gift box, Olez will be offering innovative hair care treatments at the suite featuring Essence of Youth, O2 and NutriFuze ™. These three new products are consistent with Olez’s objective of providing innovative, professional hair care that contain restorative properties in a market in need of effective solutions.

In the same manner that BOTOX® and other cosmetic procedures smooth wrinkles, Olez’s Essence of Youth is formulated to smooth away imperfections in damaged hair. Essence of Youth promises to turn back the hair’s clock by removing damage accrued over years of chemical processing, heat styling and natural elements. It contains active natural ingredients with restorative properties capable of repairing broken hair fibers, giving hair a youthful, smoother look, while restoring hair strength.

Celebrities at the suite will also be the first people in the world to try O2, Olez’s unique oxygen therapy program that detoxifies the hair and scalp. When applied, oxygen is released and removes all impurities from the hair and scalp followed by an infusion of essential nutrients and oils required for healthy and luxurious hair.

Adding to Olez’s family of breakthrough restorative products comes NutriFuze, the perfect hair diet for fragile, dull and nutrient-deprived hair. NutriFuze contains a cocktail of powerful exotic ingredients blended to restore hair that is damaged from excessive blow-drying, color and lifestyle.

“The results I have obtained with Olez’s new products have been phenomenal. To witness years of damage in client’s hair just disappear, is amazing,” states Olez’s Creative Director and celebrity stylist, Edward Teitel.

After Hollywood, Olez will be exhibiting at America’s Beauty Show, March 9-11, 2013, McCormick Place, booth 1855 and will be offering demonstrations and training on Sunday, March 10th.

For more information, email info(at)olez(dot)com or call 800-251-2479.

About Boca Cosmetics Group

Boca Cosmetics Group is a manufacturer of innovative, quality hair care products that combine natural ingredients with the latest technology, to deliver health and beauty.

Disclaimer: BOTOX ® is a registered trademark of Allergan, Inc. and is not affiliated with Boca Cosmetics Group or Olez in any way, shape or form.

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Editorial Note: Samples and photos are available by request.
Jeremy Lurie (561) 431-1477, Boca Cosmetics Group
Terri Lynn (954) 677-1030, Superstars

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Jeremy Lurie

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