Up the Ante: Waterfall Software Brings the Royal Flush of Franchise Solutions to Vegas for IFA 2013

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The Waterfall Software Team will offer attendees exclusive demos and giveaways at February’s International Franchising Association (IFA) Tradeshow in Las Vegas.

Driven by a mission to help franchises enhance communications, operational efficiencies, and performance, Waterfall Software will head to Las Vegas from Feb 17th-20th for the annual International Franchise Association (IFA) Convention. Interested parties are invited to stop by booths 112 and 114 to demo the groundbreaking software, enter to win a free iPad mini, and learn how Waterfall Software can leverage cutting-edge user-focused technologies to achieve large-scale, meaningful growth for your franchise.

The IFA Convention, which aims to connect the franchise community and promote the latest trends in franchising, offers the ideal platform on which to spread awareness about Waterfall’s groundbreaking franchising solutions. Attendees will learn how the SaaS-based platform streamlines the creation and deployment of customized e-commerce-enabled websites, intranets, and extranets for multi-unit organizations. They can also experiment with key features including social media integration, a Groupon-like daily deal function, vendor management, education modules, and an easy to use content management system.

Waterfall Software will also co-host IFA’s Aftertaste Party at the Palms, where guests will fete franchising with VIP bottle service, great company, and a spectacular penthouse view of the Vegas skyline.

About IFA
Celebrating 50 years of excellence, education and advocacy, the International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. IFA’s mission is to protect, enhance and promote franchising through government relations, public relations and educational programs. IFA members operate under the highest standards and include franchise companies in over 100 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.

About Waterfall FMS
Waterfall FMS offers franchisers a holistic and simplistic approach to franchise oversight. The robust system improves a franchise’s web design and web presence strategy, effectively promoting your franchise on the social web, and tracking progress with an all in one dashboard. Developed by acclaimed interactive agency, Blue Water Media, Waterfall delivers a team with over 20 years of experience in web design, web development, and marketing & selling franchises.

About Blue Water Media
Waterfall Software’s parent company, Blue Water Media, is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full life-cycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit: http://www.bluewatermedia.com/

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Rahul Saluja
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