San Francisco, Calif. (PRWEB) February 18, 2013
FOR IMMEDIATE RELEASE
San Francisco-based multicultural advertising agency Améredia was recognized with a Gold International AVA Digital Award for its social marketing campaign for Harris Freeman. The agency competed alongside 2000 international participants and received the award for the social marketing of Tea India®, a consumer brand of Harris Tea Co®, promoting the launch of its new product line Tea India® Chai Moments™.
Améredia managed the North American brand launch for the popular British tea beverage in the South Asian community. The Award winning marketing campaign was lead by the Facebook social platform utilizing an innovative mix of social promotions offering culturally relevant incentives to drive followers, brand awareness and sales. Promotions and advertising were optimized to work seamlessly across diverse demographics. The campaign resulted in 583.60% increase in consumer engagement and increased retail sales for the brand.
“Améredia is in a unique position to grow brands across mainstream and ethnic segments in today’s increasingly diverse marketplace” said Pawan J Mehra, principal and founder at Améredia. “We continue to take strides in growing our digital expertise and connecting our clients' growth with that of the multicultural consumers’.”
AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). Judges for the AVA Awards are industry professionals who look for companies whose work serves as a benchmark for the industry. The awards recognize exceptional creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Winners were selected globally from over 200 categories in audio, video, and web-based production.
Other prominent brand names in this year’s AVA Awards include Domino’s Pizza, Intel, Mercedes-Benz, Microsoft, Dell, NASA, Hilton Worldwide and Kaiser Permanente. A complete list of winners can be found on the AVA Digital Awards website at http://www.avaawards.com.
Améredia Inc. (http://www.ameredia.com) is a full-service multicultural advertising, marketing and communications firm specializing in targeting the diverse US demographics based on unique nuances and commonalities of each group. The agency enables private, government and non-profit organizations to connect with Hispanics, Asians, Europeans, Middle Easterners, Pacific Islanders, Africans, LGBT and other diverse emerging groups nationwide. Conceptualizing culturally-engaging campaigns across print, TV, radio, online, outdoors, events, grassroots and social media platforms in over 20 leading languages, Améredia is one of the fastest-growing multicultural marketing agencies nationwide.