Shoot Extreme's Next Generation Target Systems Now Available To Trainers and Firearms Entrepreneurs

Share Article

Shoot Extreme's reactive target and range systems provide firearms instructors and recreational shooting ranges with proven systems for wrapping firearms training within imaginative scenarios, adding excitement to pistol, rifle, and tactical shotgun practice.

Very few people make the decision to buy a gun because they long for the endless repetition of punching hundreds of identical holes in a hanging piece of paper. Shoot Extreme systems provide opportunities for much more dynamic shooting.

Shoot Extreme® has announced that their tough, configurable, reactive target and shoot house systems are now available for military, law enforcement, and civilian firearms trainers and range operators. The new availability, lowered cost, and increased automation these systems provide creates compelling opportunities for firearms trainers and entrepreneurs.

Since opening, Shoot Extreme has fielded a steady stream of purchase inquiries for their innovative target and range systems from people excited about being able to offer Shoot Extreme-like activities to their markets. Now Shoot Extreme is servicing that demand with a line of reactive targets that include automatically resetting, moving targets with lights and sounds for creating a fully themed shoot house experience.

In August, 2012, ShootHouse Sims, LLC, ( created buzz around Southern Ohio by opening their unique, new-concept shooting facility, “Shoot Extreme.” Since then, Shoot Extreme has attracted an unprecedented demographic breadth of both serious and recreational shooters into shoot houses configured as adrenaline pumping Zombie Hunts, Counter-Terrorist Challenges, and a wide variety of reality-based training and force-on-force opportunities. Enabled by the use of high-tech, non-lethal training ammo (“NLTA”) manufactured by Simunition®, which safely expands the kind of shooting activities people can enjoy, Shoot Extreme provided both experienced and fledgling shooters with thrilling, kinetic shooting experiences unavailable elsewhere. By wrapping defensive shooting skills development within imaginative scenarios, Shoot Extreme deployed convenient, accessible firearms training excitement to pistol, rifle, and tactical shotgun devotees.

Shoot Extreme's new systems provide solid business advantages versus the static targets commonly used to support training with non-lethal ammunition. As a result, starting a recreational shooting and/or a reality-based training range like Shoot Extreme is now easier and more compelling. By making both their target and range systems—and their experience in this space—available to entrepreneurs, Shoot Extreme helps new facility operators avoid missteps and hit the ground running with the right equipment for success.

"Very few people make the decision to buy a gun--or especially a second or third gun—because they long for the endless repetition of punching hundreds of identical holes in a hanging piece of paper." Shoot Extreme founder Kevin Higgins knows that, "In the back of their minds, a majority of gun buyers make this investment because they want to be able to provide security for their family in an emergency." It follows then that if someone wants competence under pressure, most of their shooting should be done under conditions that develop the skills and sustain the muscle memory the body will rely upon when seriously stressed by a life-threatening situation.

Shoot Extreme's target and shoot house systems let range operators present those dynamic, engaging shooting experiences with equipment whose flexibility and durability provides a strong foundation for profitability. For example, Shoot Extreme's reactive target systems, designed to positively and satisfyingly respond to the impact of the low-energy, non-lethal training ammunition used by military and law enforcement agencies for their force-on-force, reality-based training, are rigorously tested to ensure they'll provide low-maintenance range operations under high-traffic conditions. Shoot Extreme vets their new target designs with a torturous 100,000-cycle test regimen, run under widely varying conditions, before deeming the designs ready for market. It's that kind of thought and attention to detail that result in shoot house systems capable of handling shooter throughput volumes that could generate $1M per year in revenues per shoot house lane while keeping initial shoot house setup costs well under $100,000.

About ShootHouse Sims, LLC
ShootHouse Sims, LLC ("Shoot Extreme") opened their innovative firearms training facility in August 2012 with reactive target and range systems they designed themselves to meet needs no one else was servicing. Shoot Extreme was founded by an Army veteran who served for 10 years in the Infantry and an Engineer-Inventor expert at converting concept into reality. Shoot Extreme's goals were to safely introduce new shooters to the thrills of recreational shooting while providing experienced gun owners with the kind of advanced defensive training and skills development that cannot be achieved on old-style gun ranges.

Shoot Extreme promotes responsible gun ownership. Shoot Extreme’s range is located at 7773 Cincinnati-Dayton Rd, in West Chester, Ohio. Contact Shoot Extreme by phone at (513) 847-1932, or email Kevin Higgins at inquiries(at)shootextreme(dot)com. More information about Shoot Extreme may be found at or

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kevin Higgins
Follow us on
Visit website