Kauai’s East Side Resorts Unite

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Resorts located in the Wailua - Kapaa region of Kauai, Hawaii, formally organize as the Royal Coconut Coast Association to support broader awareness of this historic destination for its unique features and diverse visitor attractions.

Kauai Bike Path

Kauai's coastal bike trail is the newest attraction on the island's east side.

We congratulate the Royal Coconut Coast Association for taking the initiative to showcase all there is for visitors to enjoy on Kauai’s east side ... Sue Kanoho, Executive Director, Kauai Visitors Bureau

A group of nine dedicated property managers on Kauai’s east side have recently put their resources together to unite and formally organize as the Royal Coconut Coast Association (RCCA). The new non-profit has been established to broaden awareness of Kauai’s Wailua to Kapaa corridor as an attractive destination in Hawaii, identified by acres of royal palms seen throughout the area. The organization is pointing to convenience, centrality and moderate lodging rates as a key attraction to potential travelers. A recent supportive effort by Kauai County's Office of Economic Development and the Kauai Visitors Bureau has spurred its formation. Tsunami Marketing of Kauai assisted with the brand process and web development. Next on the organization’s task list is to invite area businesses and organizations into the fold through membership.

RCCA’s new website, royalcoconutcoast.com, hones in on the area’s unique features, such as the Ke Ala Hele Makalae coastal bike trail, the eclectic mix of water activities on the Wailua River, historic sites, and the region’s several beach parks. Accommodations, dining, golf, hiking and area services information are found on the site as well. In addition, RCCA is building website traffic through advertising and public relations activities, including a Facebook page and an ongoing Google Adwords campaign. Future plans include cooperation with Kauai County and the Kauai Visitors Bureau on an assortment of marketing projects.

“We congratulate the Royal Coconut Coast Association for taking the initiative to showcase all there is for visitors to enjoy on Kauai’s east side,” said Sue Kanoho, executive director of the Kauai Visitors Bureau. “The association’s marketing efforts will be good for Kauai and reinforce the diversity of activities and attractions on our island.”

The region has undergone infrastructure and resort improvements over the last few years with the addition of Kauai’s coastal bike trail, expansion of beach park facilities and adding a multi-use path at Lydgate Park. Several major resorts have recently completed renovations. The area has also seen new restaurants, cafes and boutique shops established. With on-going improvements to the area, RCCA’s principle organizers determined that supporting a unified effort was timely and feasible.

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Margy Parker
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