New York's Action Rent A Car Anticipates a Major Boost in Return Customers after Going Live with Car Rental Express' Cross Agency Traffic Program.

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With the Cross Agency Traffic Program live at their Site, Action Car Rental is able to forward renters outside of the New York area to agencies nationwide. They look forward to catering to each and every renter's destination needs.

Car Rental Express (CRX), the unique online Car Rental Distribution Network of Independently Owned Car Rental Agencies has just launched their Cross Agency Traffic Program. It can be accessed through participating agency's private label websites.
When renters visit the Action main page they will see a link that states, "Rent Outside of New York, NY". Once they click on this, a whole list of locations appears for agencies to which Action is affiliated. Whether the renter opts for major cities in Canada, various locations throughout the United States or plans to venture to the warmer climates of Mexico, they are redirected to a page powered by CRX software where they complete all of their reservation details.
The added bonus is that agencies outside of New York can refer renters to Action. How this works is that say Agency X has selected 4 agencies in New York (one of which is Action), then all 4 agencies will appear on the page powered by CRX software in the order of cheapest to most expensive. As long as Action maintains competitive rates and offers good deals, they stand a strong chance of finding a loyal new renter.
As far as Action is concerned, it's a win-win situation. They now are able to refer renters to many major cities in the United States, Canada and the Carribean. Conversely, they can rent to people who would not otherwise find them on the web!

Robyn Moreno
Car Rental Express
Toll Free: 888-557-8188 ext. 501
Local: 604.714.5911 Ext: 508
Car Rental Express

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Stan Levy
ExpressITech
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