Wharton MBA Author Wants Readers to Know About Brazil in the Book "Born in Rio"

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Cássia Martins grew up in Brazil but spent most of her adult life in the United States; with the 2014 World Cup and the 2016 Summer Olympics taking place in Rio de Janeiro, she travelled back to Brazil to write her first novel set in Rio.

Cassia Martins is pictured in front of the famous landmark statue in Rio de Janeiro

People want to know more about life in Rio, especially now with the 2014 World Cup taking place in Brazil and the 2016 Summer Olympics in Rio de Janeiro, so I wrote about that in this engaging story of growth.

Born in Rio tells the story of Rita Ray, a driven New York banker who goes back to Brazil to discover what drove her mother to immigrate to the United States with her as a child. While Born in Rio is a fiction novel, it is based on real accounts, such as Martins’ own experiences of returning to her birthplace, “Martins effectively captures life in Brazil's most famous city” states a recent review by Publishers Weekly.

Many can relate to the main character of the book, a working woman in her mid-thirties in search of herself. “I wanted to write a moving story of courage while depicting the soul of Brazil,” said the author. Throughout the plot, Martins takes readers through Rita’s journey of discovery among lush descriptions of Brazil, its history and culture. The book also approaches serious subjects, like the issue of domestic violence, and it has an inspiring, healing side to it as well. It captures the pain of discovering family secrets but also the hope of a new beginning once one comes to terms with the past. As stated in its Kirkus Review, it is “a colorful story of personal growth that ripens in Rio.”

Cássia not only drew from her many experiences growing up as a Brazilian-born woman in the United States for plot ideas, but she also drew on her business background to publish Born in Rio. She wrote the story in nine months and published it through Amazon’s publishing platform, CreateSpace, “Since the start, this project was my business plan. I handled both creative and managerial aspects of the book. I knew there was a market for it because people want to know more about life in Rio, especially now with the 2014 World Cup taking place in Brazil and the 2016 Summer Olympics in Rio de Janeiro, so I wrote about that in this engaging story of growth. In fact, so far, Born in Rio has pleased its readers,” she said.

Since its November 2011 publication, Born in Rio has been getting a lot of buzz, including reviews from respected industry players such as Kirkus Reviews, Publishers Weekly and Indie Reader. In addition to being recommended at the books section of USAToday, Martins’ book was a finalist at the 2012 Indie Discovery Awards in literary fiction announced at the Book Expo America in New York City and is currently a finalist for the literature award at the Brazilian International Press Awards.

Cássia’s work has attracted attention in her local community as well; she was at the Miami International Book Fair this past November and featured in many South Florida publications. She continues to present her work and her book Born in Rio is available for sale at http://www.borninrio.com, book retailers online and at local book stores in Miami.

About the Author:
Cássia Martins has a BA in Economics and International Relations from Boston University and an MBA in Marketing and Entrepreneurship from the University of Pennsylvania’s Wharton School. She is also an accomplished artist, with many of her works displayed at http://www.artontheheart.com. She currently lives in Miami with her family and her long-haired dachshund Dolce.

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April Nair
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