Meers Advertising Creative Work Wins 13 ADDY® Awards

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Agency Captures Gold AAF-KC ADDY for Great Plains SPCA TV Commercial

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"Floozy" - One of Meers' award-winning print ads for Great Plains SPCA

The winning work not only is award-winning, but it’s been successful in terms of building awareness, creating interest and driving engagement for our clients.

Meers Advertising was recognized at the 2013 AAF-KC ADDY® Awards with one Gold, two Silver and ten Bronze ADDY awards. The awards show was held Saturday, February 16, and is one of the biggest AAF local awards competitions in the country. The ADDY Awards program recognizes creative excellence in all forms of advertising, from media of all types, creative by all sizes and entrants of all levels.

The Gold ADDY Award was for the :30-Second TV Commercial “Humping,” created for Great Plains SPCA. The humorous spot takes a fairly common occurrence for pet owners, humping, and creates an educational opportunity about spay/neuter services and Great Plains SPCA. The commercial was part of the integrated campaign which also included print advertisements, online and guerilla marketing. Numerous other entries for the Great Plains SPCA campaign were also rewarded with Silver and/or Bronze ADDYs.

“We were thrilled our creative work did so well in this year’s ADDY Awards,” said David Thornhill, Meers’ Creative Director. “It is especially rewarding to have our work build awareness of Great Plains SPCA’s services that help save animals' lives.”

The complete list of Meers’ winners include:

Gold ADDY:
Great Plains SPCA – “Dirty Laundry” TV (Broadcast/Electronic/Digital)

Silver ADDYs:
Great Plains SPCA – Spay/Neuter Campaign (Campaign)
CareFirst BlueCross BlueShield – “Your Conscience” Campaign (Campaign)

Bronze ADDYs:
Great Plains SPCA – Adopt-a-Dog (Print)
Great Plains SPCA – Adopt-An-Animal (Print Campaign)
Great Plains SPCA – Adoption Campaign (Campaign)
Great Plains SPCA – “Floozy” (Print)
Great Plains SPCA – “Player” (Print)
Great Plains SPCA – “Skank” (Print)
Great Plains SPCA – “Sleeze” (Print)
CareFirst BlueCross BlueShield – “Conscience Mirror” (Mass Transit/Public/Airline)
Johnson County, KS HED – “Father Nature” TV (Local/One DMA)
Meers Advertising – “Christmas at the Casino” Poster (Creative Services & Industry Suppliers)

“We couldn’t be more pleased with the recognition our work received,” said Sam Meers, President/CEO. “The work not only is award-winning, but it’s been successful in terms of building awareness, creating interest and driving engagement for our clients.”

About Meers Advertising
Founded in 1993, Meers is a national full-service digital marketing and advertising agency headquartered in Kansas City, Missouri. The agency works to advance clients’ businesses by helping them solve marketing challenges through relevant, engaging and compelling communications. Meers works with Missouri Gas Energy, Kauffman Center for the Performing Arts, Virtuous Living seasoning blends, several Blue Cross and Blue Shield plans, and others. For the second consecutive year, Meers was named as the fastest growing Kansas City private company in 2012 by Inc. Magazine’s “Inc. 5000.” In July 2012, Meers was recognized as “Kansas City’s Top Company” by KC Business Magazine. Meers is a member of the 4As. For more information about Meers Advertising, please visit http://www.meers.com.

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