Tradeouts sees mobile traffic surge 400%

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Trade-only car dealer service Tradeouts.com has seen its mobile traffic surge by over 400% in the last 12 months and shows no signs of slowing.

We long predicted mobile would be significant in the future, and now that day has arrived. We built Tradeouts.com from the ground up with mobile capabilities for that very reason.

Trade-to-trade network for car dealers Tradeouts.com has revealed impressive growth in mobile usage of its website over the past 12 months. Year on year visitors from mobile devices, such as iPads, iPhones and Blackberry smartphones has increased by over 400%.

David Brown of Tradeouts.com says "We long predicted mobile would be significant in the future, and now that day has arrived. We built Tradeouts.com from the ground up with mobile capabilities for that very reason."

While competitors are still playing catchup or have no mobile site at all, Tradeouts is even seeing mobile usage gaining ground on conventional desktop PC usage too; with mobile now representing 12% of all visits compared to just 8% last year.

With the average mobile user spending nearly 3 hours a day on their phone, many industry experts predict mobile internet usage will exceed static usage by 2014, a trend that David Brown believes eminently possible.

He continues, "Dealers are dynamic, they're not chained to their desks any more, its clear they need a way to operate away from their office, otherwise they are going to lose out on deals. Last week, we had two Kia dealers surprised to find each other on our mobile site at midnight and traded a car there and then."

The mobile version of Tradeouts.com allows dealers to receive live updates of new stock, search the database for vehicles, and send/receive E-mails with other dealers. There's even a Twitter feed of stock they can subscribe to. @tradeoutscars

Since it's launch in 2011 has Tradeouts grown to a user base of over 3000 UK dealers. Last month, Tradeouts announced a unique auction system giving dealers the ability to host their own online vehicle auctions.

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Based in Northamptonshire and founded in 2011, Tradeouts Limited is the leading independent online service provider to the automotive dealer industry and employs eight people.

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