Heating and Cooling Company Extends Reach Online with a New Website

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Bel-Aire Heating & Cooling now has a new website that showcases their products, provides company information and allows customers to make service requests online.

Bel-Aire Heating and Air Conditioning

Bel-Aire Heating and Air Conditioning

Bel-Aire Heating & Air Conditioning has joined the Internet with a new website designed and created by Blue Fire Media.

The company’s new website features a functional design with multiple dropdown menus that can be found across all pages at the top of the screen. These menus are organized into categories including products, services and locations, to make browsing easier.

When looking through products, customers are able to browse by type. After selecting a particular product, the customer is taken to another page that provides them with a concise product description. From there, customers can click through to find more information about a specific air condition or furnace of their choice.

It is also easy to find a Bel-Aire Heating & Cooling location using a feature of their new website. The company’s three locations, Kalamazoo, Grand Rapids and Three Rivers, can be found by clicking on the locations tab, which leads to a page with addresses and interactive Google maps.

Other information found on the site includes an “about us” section, a list of awards and some testimonials. Customers can also make service request using a form included on the website.

From a design stand point, the website has a clean look. There is a scrolling banner on the home page that also includes a form that customers can use to request more information.

William Lambright founded Bel-Aire Heating & Air Conditioning in 1961. The company has since grown to be a standout in the heating and cooling industry and has won several Circle of Excellence and Dave Lennox awards. The company sells Lennox equipment and has a staff of around 75.

The new website was developed and designed by Blue Fire Media. The Blue Fire Media team includes programmers, graphic designers and copywriters that specialize not only web development, but also building SEO strategies and web marketing plans.

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