“Today, more than ever, professionals need to think about and invest in their personal brand just as companies do,” says Mark McGarrah of McGarrah Jessee, a marketing firm specializing in brand development.
Austin, TX (PRWEB) February 20, 2013
Today, Icon formally launched its patent-pending software service, a digital business card for the modern professional. Icons are optimized to be shared with anyone, anywhere via smartphone, email or online – and Icons live in the cloud, so your contact information is always up to date. Icons also create rich, dynamic professional profiles automatically by aggregating your existing social feeds, allowing you to easily curate your professional persona. After a successful private beta and just in time for SXSW, Icon is now publicly available at http://www.icon.me.
Today’s public launch of Icon emphasizes two primary benefits: personal brand management for professionals with curated social content, and the ability to easily share your contact information with anyone, anywhere in the form of a digital business card.
Icon was envisioned and created by two of Austin’s pioneering digital entrepreneurs, Kent Savage and Matt Hovis, who were looking for a more innovative way to present themselves and their contact information in new business engagements. “We wanted to update the art of personal outreach and contact exchange, while maintaining what was once important about business or calling cards – a degree of formality and presentation. The first impression has actually never been more important than now, and we’ve built a product suite for people to present their professional persona in the strongest way and grow their personal brand,” said Kent Savage, founder and chief executive officer.
“Today, more than ever, professionals need to think about and invest in their personal brand just as companies do,” says Mark McGarrah of McGarrah Jessee, a marketing firm specializing in brand development. “And by all appearances Icon offers professionals a simple yet content-rich way to do just that.”
The Icon digital business card system is designed to complement Linkedin and Twitter. It automatically builds insightful and engaging professional profile pages by aggregating content from your existing social feeds, allowing you to curate your professional persona in a dynamic magazine-like format without the need to manage another online profile. Icon also uncovers what you have in common with those you meet, using its unique commonality matching system.
“I like to think that my professional persona is much more than my resumé. Icon allows me to direct people I may do business with to a more holistic representation of the real me and the content I’m interested in, so they don’t have to triangulate who I really am in an online search,” said Matt Hovis, founder and chief creative officer.
Icon is designed for individual professionals and businesses of all sizes and currently has two product levels – Icon Free and Icon Pro, complete with custom branding capabilities and analytics that reveal who is viewing, saving and sharing your content and contact information.
Based in Austin, Texas and created by two of Austin’s pioneering digital entrepreneurs, Icon is a “wicked smart” digital business card for the modern professional. Built on the belief that the first impression is the lasting impression, Icon helps you establish and package your personal brand across all of your communication touch points and enhance your business network. Icon is a patent pending cloud-based software service, fully optimized for mobile and all operating systems for desktops, laptops, tablets and smart phones. Privately held and founded in 2012, Icon is now publically available at http://www.icon.me. Example Icons can be seen in the gallery at: http://www.icon.me/browse/. You may learn more about the inspiration behind Icon and watch the overview video at http://about.icon.me