It was one of the most successful launches we’ve had.
Las Vegas, NV (PRWEB) February 19, 2013
Xzibit also known as “X-to-the-Z” marked his spot on a February 8, 2013 during an autograph signing held at Lee’s Discount Liquors on Flamingo Rd to launch his new Bonita Platinum Tequila line. Xzibit announced the launch of his new brand back in November of 2012 in partnership with The Bonita Spirits Company. The event was a precursor to the Official Invite-Only Red Carpet Launch Party which will be held at The Hyde Bellagio on March 2nd from 8p-10pm. Several celebrities and media have confirmed attendance.
The ultra-premium tequila autograph signing launch in Las Vegas is the first of a 33-city nationwide launch over the next twenty months. “It was one of the most successful launches we’ve had,” stated a Lee’s Discount Liquor representative. Fans and consumers had an opportunity to meet and take pictures with the superstar and experience the product.
“I am really touched by all of the support from my fans and retailers, “Xzibit said. “Not only does Bonita Platinum set the bar high, with the feel of complete luxury; bottled in pure crystal and wrapped in satin. “We wanted the product to be unmatched to anything that is out in the market right now. We’ve spent a great deal of time ensuring that quality was number one,” said Bonita Spirits CEO, Chris Brown.
Tickets to the invite-only event will be available at select Las Vegas retailers and media outlets throughout the month of February, though the majority of the guest list will be reserved for celebrities and influencers in the area. Xzibit is now available for interviews regarding Bonita Platinum Tequila event. For media requests and press passes for March 2nd, visit BonitaSpirits.com/about-2/mediapress/ or contact Shay Brown of Royal Kingdom PR at 901-628-8011 or via email at press(at)royalkingdomagency(dot)com.