ParkerWhite Brand Interactive Expands With Immersive Youth Marketing Agency Services

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Immersive youth marketing is a powerful national firm servicing brands focused on the youth and parent market.

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Immersive Youth Marketing Agency

Clients benefit from our consumer insights and marketing programs that inspire action. At the end of the day, authenticity is at the core of what we deliver, and access to thousands of young people is a key element of the immersive advantage.

ParkerWhite Brand Interactive announces the launch of Immersive Youth Marketing (Immersive), a new agency division in partnership with leading youth and lifestyle marketing entrepreneur Gregg Witt.

CEO (Chief Engagement Officer) at Immersive, Gregg Witt, said the new division is already helping the agency grow into a powerful national firm servicing brands focused on the youth and parent market. Witt, formerly senior marketing strategist at Premise Youth Marketing, said he met the executives at ParkerWhite after his departure and found good synergy early on. Both had similar objectives: growth, building positive connections between consumers and brands, while maintaining a hybrid agency model and boutique culture. Headquartered in Cardiff by the Sea, CA, Immersive delivers a complete set of youth marketing services for consumer-focused companies including: consumer insights, brand strategy, social media engagement, digital development, public relations, experiential marketing, and creative design.

“Many agencies are shrinking,” said Immersive CFO, Keith White. “We feel like a down economy is the perfect time to grow. Hybrid agencies like us with versatile services and a tech-savvy team are stronger, and we see that translate into measurable growth for our clients.”

Agency secret weapon: the Immersive Crew, providing client access to thousands of youth consumers and parents.

“A key part of what differentiates immersive from other agencies is access to our global youth and parent network of 7,500 active consumers we’ve built and retain over the past ten years. The knowledge of these fast-evolving demographics purchasing and media consumption behaviors is essential for success. We get consumers immersed in a personal experience with client brands, so that they can fall in love with it. Then we make it easy for them to voice their opinions and make recommendations with thousands of others both the digital space and in-person.” Witt said.

Agency secret weapon: the Immersive Crew, provides client access to thousands of youth consumers and parents.

“A key part of what differentiates immersive from other agencies is access to our global youth and parent network of 7,500 active consumers we’ve built and retain over the past ten years. The knowledge of these fast-evolving demographics purchasing and media consumption behaviors is essential for success. We get consumers immersed in a personal experience with client brands, so that they can fall in love with it. Then we make it easy for them to voice their opinions and make recommendations with thousands of others both the digital space and in-person.” Witt said.

About Immersive Youth Marketing:

Immersive Youth Marketing is a full service agency that helps motivate consumers to action. Our hybrid approach is focused on authenticity−combining brand strategy, social technologies and engaging real world experiences that resonate with young people and parents. Immersive capabilities include: consumer insights, brand strategy, social media engagement, digital development, experiential marketing, public relations, and creative design. The Immersive Crew (youth and parent community) provides clients a valuable conduit to thousands of influential youth and their communities for brand growth.

For more information or to schedule an interview with Immersive Youth Marketing Co-Founders Gregg Witt or Keith White, please contact Pierre Camoin at (760) 783-2020 EXT 29, or pierre(at)immersiveyouthmarketing(dot)com

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Pierre Camoin

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