Smartphone Users On the Rise; Reach Mobile Customers with a Mobile Optimised Website

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Mobile Accommodation Website Design

"Smartphones are changing the way consumers buy. Only 2% of Businesses have a mobile website, and mobile searches are growing every day. By having a mobile optimised website you are a step ahead of your competition."

Auckland based online marketer Lucy Ross launched a new mobile marketing agency in January 2013 called The Ponsonby based business provides mobile website development services for businesses that help turn smartphone users into customers. Full Desktop websites are too small to read on the small screen of a smartphone, it is difficult for customers to readily find the information they need such as phone numbers, menus, maps or prices so they can make purchase decisions.

Lucy Ross launched the mobile website design service after seeing an increase in the number of people searching for things on Google via smartphones. "Most businesses already have a full desktop site – but this is no longer enough! The way people search for goods and services has changed. Over 44% of New Zealanders over 16 own a smart phone and this number continues to grow. People always have their phone with them and are searching on the go," said Lucy Ross, Mobile Website Developer. offers mobile website design services without the huge development cost by utilising your current website design features. “Because the mobile site is based on the design and layout of your current website there is no huge redesign cost. We use what you already have and create a mobile friendly version that makes it easy for customers to take action - to click to call, fill in a form on a mobile, or click to map,” said Ross. build mobile websites that make it easy for potential customers to take action; they can find your phone number, see your location and browse the content of your website easily from the small screen. "Smartphones are changing the way consumers buy. Only 2% of businesses have a mobile website and mobile searches are growing every day. By having a mobile optimised website you are a step ahead of your competition," Ross said.

To see what your website could look like on a smart phone, visit to get a Free Design Preview.

About launched in January 2013 and is owned by Lucy Ross. is a division of Lucy Ross is an internet marketer and business owner who understand the struggle business owners face when it comes to finding new customers for your business. Smart phone optimised websites can help create more bookings, visits and sales and help you grow your business. After developing several mobile websites for clients, Lucy has developed a high performance team to bring you quality mobile website development that fits with the branding of your PC site. For more information please visit

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