Research Shows Banner Video Grabs the Attention of Website Visitors - Inroads Video

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Research shows banner video grabs the attention of website visitors, resulting in a substantially higher click rate - Inroads Video.

Inroads Video
Providing a strong message in a video and/or audio format has a greater possibility to capture the attention of potential customers.

Research indicates banner videos grab the attention of website visitors and produce a substantially higher click rate. Research also indicates visually dynamic content produces more sales. According to etailinsights, a data provider of specific online retailers, many retailers get up to a 35 percent increase in conversions from online videos showcasing their products.

According to a study, pages with a banner video receive a click-through rate (CTR) 4 to 7 times greater than pages without.

Users watch on average about two-thirds of video advertisements, indicating they’re captivated for a measurable duration. Joe Alberici, President of Inroads Multimedia Productions, said "Providing a strong message in a video and/or audio format has a greater possibility to capture the attention of potential customers."

With the power to quickly engage and captivate banner video is the most powerful option to grab the attention of web site visitors. Banner videos use a professional spokesperson that matches the tone of a company and provides prospective customers a human element to connect with. Banner videos also use text, engaging imagery and background music to keep visitors engaged and to increase information retention.

About Inroads Multimedia:

Inroads Multimedia is an innovative full-service marketing communications company that understands the power of video and multimedia content. The company creates compelling online videos, video slideshows, multimedia content, and print materials to engage an audience, communicate products and services and convert visitors into customers. Its award-winning staff has expertise in increasing brand awareness and customer loyalty among clients' target audiences.


Dennis Ottey, Senior Account Manager
Inroads Multimedia
Telephone: 301-473-9750
Fax: 301-418-6388

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