Sean “Diddy” Combs Joins as Host for Cinsay and Recording Artists Guild’s R2R Live Music Event during SXSW

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Cinsay and the Recording Artists Guild (RAG) announce hip-hop producer, entrepreneur and musical artist, Diddy, as event host. New bands and extra hour added to the world’s first live streaming, social eCommerce music event.

Sean Diddy Combs as Host

The ‘Rags 2 Riches’ event is open to credentialed SXSW ticket holders and the press. Gates open at 12:00 PM CST at the Brush Square Park venue in downtown Austin. Performances begin at 1:00 PM and end at around 8:00 PM.

The first ‘Rags to Riches’ live ( music event hosted during the South By Southwest Music Festival has added top performer and hip-hop producer Sean “Diddy” Combs as a host for the 7-hour musical experience. Cinsay and the Recording Artists Guild (RAG) are producing the world’s first live streaming social media music event with commerce built into the player. The event will feature A-list celebrities and top musical performances for the March 16th big event.

Musical talent just signed to the event include Eminem produced pop-hip-hop singer, Skylar Grey whose new album is set for release this year. Also on the playlist is the new alternative rock, smash-hit, Kitten. Other top bands and talent include the rock band, Neo Geo, jazz and blues hit, Larry Gee, and pop sensation, Forever The Sickest Kids (FTSK).

The event will be hosted live at and will utilize Cinsay’s patented Smart Store™ technology with expected live attendance of 900 guests and hundreds of thousands of online music fans that will be able to watch live performances, purchase band’s merchandise and donate to charities throughout the day as well as share the video all over the world.

Additional artists are being added to the eclectic and multi-talented lineup. Genres will include Hip Hop, Jazz, Blues, and alternative rock during the non-stop broadcast. Also at the venue, guests will have access to Cinsay’s Smart Store™ bar where they can purchase event branded items, band’s music and exclusive merchandise. Fans will even be able to order personalized items with their own pictures and fan messages. Online viewers will also be able to shop and order from hundreds of featured designs on apparel, iPhone covers, posters, glassware and hoodies. During the day, visitors can also register for their own video commerce Smart Store™ and join the Recording Artists Guild. Special guests at the venue will have access to a VIP lounge, entertainment and bar.

The concert will benefit local Austin Meals on Wheels and More as well as the Fender Music Foundation with each having their own video Smart Store for branded merchandise and the ability for viewers to donate to each cause.

“We’re expecting a huge turnout for this first ever event”, said Christian Briggs, founder and CEO of Cinsay. “Coldplay alone had over 20 million views for one of their concerts, and we’ll have over twelve top-level artists performing over a seven-hour period. This is going to be a great event”, Briggs concluded.

The ‘Rags 2 Riches’ event is open to credentialed SXSW ticket holders and the press. Gates open at 12:00 PM CST at the Brush Square Park venue in downtown Austin. Performances begin at 1:00 PM and end at around 8:00 PM. Over 12 musical artists will perform sets during the live video stream. The event will feature special guests, DJs, SXSW celebrity interviews from 2013 film and interactive sessions and the Cinsay RAGs 2 Riches music contest.

A full schedule of musical artists and hosts are being finalized and will be officially posted in the coming days. Registration to attend the event and watch online is open at Follow news and updates about the event by registering by email and via Twitter hashtag #R2RLIVE.

WHAT: Cinsay/RAG: Rags 2 Riches Live Music Event
WHERE: Brush Square Park, 409 E. 5th Street, Austin, Texas 78701
WHEN: March 16, 2013 @ SXSW – 1:00 PM – 8:00 PM CST.
COST: Free to credentialed SXSW badge holders, invited guests and music wristband holders.

About Cinsay, Inc.

Cinsay has created a next generation social eCommerce, viewer interactive, video-based platform for any individual or size businesses. Cinsay’s SaaS based technology enables everyone to sell products, services, capture donations, and generate leads all inside the patented Smart Store™ technology. Additional services available to individuals, SOHO’s, enterprises and nonprofits, are Cinsay’s complete turnkey business solution via exclusive on demand, made to order merchandise featuring hundreds of personal, brandable products like t-shirts, caps, mugs and iPhone covers available at Now, anyone can be in business within minutes with no inventory whatsoever. Merchants benefit from Cinsay’s in-depth reporting tools and real-time statistical data. Cinsay’s embeddable platform is compatible with web and mobile devices and is highly scalable via its enterprise-level hosting and distribution networks. Full video production is available through Cinsay aggregates and promotes merchant stores via its searchable consumer portal, Notable clients include: GameFly, Neiman Marcus, Wet Seal, decompras, and California Closets. Forbes has named Cinsay as one of “America’s Most Promising Companies” and by eTail Conferences as a “Rising Star” in innovation for 2012.

About Recording Artists Guild (RAG)
The Recording Artists Guild (RAG) was established in 2009 to promote and protect the interests of all recording artists both professionally, and personally. RAG provides members with important benefits, special discounts, opportunities and access to exclusive networking events, music showcases and workshops. Specific benefits of RAG membership include: providing opportunities for digital distribution on iTunes, Spotify, Amazon and other popular sites along with opportunities for placement, important business, legal, and medical services that are often unavailable to artists, social video eCommerce technology via Cinsay, along with personalized merchandise from Cinsay On Demand. Executive Members have access to top-tier services at immense discounts. Our corporate headquarters is located in the heart of Hollywood at 5825 Sunset Blvd Hollywood, CA 90028.

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