(PRWEB UK) 19 February 2013
The Econsultancy and Responsys 2013 Marketing Budget Survey has found that 38 percent of companies will be increasing investment in social media management systems this year, and 62 percent will also be increasing the amount of budget they set aside for social media investment. The study looked at a wide range of social media management system operators such as Adobe, Comufy and Conversocial. The findings shows a common ground between the companies was the aim of making social media marketing easier to manage by enabling activities such as monitoring, conversion management and data collection across multiple platforms via one platform. For example, a social media manager would be able to control Twitter, Facebook and Vine all on one platform flicking between the different sites with ease and speed.
The rise of social media and the need to control and run various sites has hugely increased over the last few years, something that Ben Austin, Managing Director of SEO Positive understands. ‘Social media platforms have become a huge sector for businesses in whatever genre and of whatever size. The interaction between consumers and businesses is a very important one and has the ability to make a huge impact in a negative or positive way. For this very reason the rise of social media management systems is one that cannot be ignored.’
SEO Positive expects social media budgets including management and investment to continue to rise over the next year.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design