Traffic Generation Extends Contract with Nevada Gold to Include Social Game Optimization Services

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Traffic Generation Ltd has announced an extension of its contract with US landbased casino operator, Nevada Gold Inc. to include the provision of social game optimization services, designed to maximize player engagement and ROI through its unique multi-platform monetization tool, the Hub.

Traffic Generation’s game optimization services give us the opportunity to provide the very best experience to our players, increasing engagement and retention within our social product.

Nevada Gold’s first social game, Gold Star Slots: https://apps.facebook.com/goldstarslots was successfully launched on Facebook in January, with Traffic Generation providing social marketing and community management services for the application. The game features a wide range of slot machines from real online and landbased casinos, bringing Nevada Gold’s gaming product to a global audience for the first time, whilst delivering a consistent user experience for existing customers of its physical US properties.

With the latest extension of the social gaming contract, Traffic Generation will utilize its proprietary Hub technology to automatically track player behaviour and make adjustments within Gold Star Slots accordingly. The Hub allows Traffic Generation to quickly identify and change a wide range of different variables in order to enhance the monetization funnel for the game and maximize revenue.

“The Hub provides us with an advanced automated analytics platform that we can use to quickly identify clusters of high value players within the game," said Johan Renner, Head of Product Development at Traffic Generation Ltd. "Our optimization team are then able to make adjustments across multiple game parameters to decrease player drop off and increase overall monetization rates.”

Despite having only been live on Facebook for a few weeks, Gold Star Slots is already showing increasingly high levels of player engagement and monetization as Traffic Generation’s game optimization comes into effect.

Trevor Taylor, Vice President Development & Operations for Nevada Gold & Casinos, Inc said, “Traffic Generation’s game optimization services give us the opportunity to provide the very best experience to our players, increasing engagement and retention within our social product. This, combined with Traffic Generation’s viral marketing and community management services, gives us a real edge over our competitors,delivering high revenue within Gold Star Slots and maximising our ROI as a result.”

Gold Star Slots is available to play for free on Facebook now: https://apps.facebook.com/goldstarslots

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Traffic Generation Ltd is a Gibraltar based technology and services company, providing a full suite of social gaming application analytics, management and marketing services to its social gaming clients. To find out more about Traffic Generation’s unique multi-channel monetization platform, The Hub, please visit http://www.trafficgenerationltd.com

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