Santa Clara, CA (PRWEB) February 21, 2013
TekMark Growth Partners, Ltd., a leading technology, marketing and strategic management consulting firm, was selected to analyze multiple laser OEM and end user markets for Shimadzu Corporation’s Optical Device Group, a global supplier of laser modules, laser optics and optical components. TekMark conducted market analysis, identified high-potential end-user market prospects and key opinion leaders, and made both tactical and strategic recommendations to support Shimadzu’s near term and strategic growth goals.
“TekMark’s ability to quickly evaluate markets from both technical and business perspectives and offer recommendations for specific application and overall market opportunity greatly supports our strategies for growth” commented George Driskell, President of Shimadzu Industrial Equipment USA. “Their knowledge of and experience across multiple technical markets enabled us to better evaluate and prioritize new market opportunities and better match our future investments with the size of the opportunity. Our partnership with TekMark will be extremely valuable as we develop new growth opportunities in both the near and long term.”
Common organic ways of developing new growth opportunities typically involves finding new customers in existing markets, developing new products and services, and/or penetrating new markets. Although all are challenging, penetrating new markets is often the most difficult as it involves a multitude of unknowns across the market, application, product requirement and competitive landscape. By partnering with TekMark, Shimadzu will be better equipped to evaluate their overall market opportunities, appropriately support with internal investments, close on new sales opportunities and develop effective strategies that will generate new revenue streams.
About TekMark Growth Partners
TekMark Growth Partners Ltd., http://www.tekmarkgp.com, is a leading technology, marketing and strategic management consulting firm. We help technology and engineered product and service based companies grow with proven processes and programs focused on new business development, new product development, technology commercialization, channel management, technical research, competitive analysis and overall strategy development. We work with companies in the medical device, pharmaceutical, life sciences, laboratory instrument, aerospace, semiconductor, electronics, optics, photonics, nanotechnology, sensor, test & measurement among other technically based markets.
About Shimadzu Corporation
Founded in 1875, Shimadzu Corporation, http://www.shimadzu.com, is a global supplier of analytical and measuring instruments, medical systems, aerospace equipment, semiconductor equipment, optics and photonic components among other engineered solutions for a variety of demanding markets. The Optical and Laser Device Group provides high precision optical devices essential for spectroscopy, liquid chromatography and other demanding applications.