If I'm a builder today, and I know 9 out of 10 people start online, why wouldn't I follow the business model of Amazon.com?
Minneapolis, MN (PRWEB) February 19, 2013
What does Amazon.com have in common with home builders and remodelers? For Rick Storlie of New Home Sales Coach, a new home sales training firm that specializes helping home builders and remodelers reach their sales goals, quite a bit. Storlie looks at what Amazon.com has done to Best Buy in the last five years as the future of what will happen in the housing industry. "Best Buy was built on large brick and mortar locations, stocked with inventory and open for the convenience of the customer," Storlie recently commented. According to Storlie, that business model worked well, until people quit getting into their car and started shopping for electronics online. "Why go out when I have everything I need online? I find out about the newest electronics before they hit the store. I can read professional reviews and user ratings. Ask my social network for their opinion all the while sitting in my kitchen," said Storlie.
It seems many home builders and remodelers are following the same business practices of Best Buy. Model homes are built and staffed 7 days a week. Showrooms are placed in high traffic retail locations. All the while the number of home buyers using the internet to find a home continues to grow. The most recent National Association of Realtors survey reveals over 90% of nearly every demographic shopping online for their next home. "If I'm a builder today, and I know 9 out of 10 people start online, why wouldn't I follow the business model of Amazon.com? They have no retail locations yet they're everywhere. They have no store hours yet they never close. They operate with a fraction of the overhead of Best Buy and have none of the risk," commented Storlie.
Storlie has documented the process of transforming into an Amazon.com-like home builder or remodeler. On February 21st, 2013 he'll be introducing the concept of creating a virtual model home or showroom and using it to generate leads. Details are below.
What: How to Capture Online Leads and Convert them to Onsite Prospects (webinar)
When: Thursday, February 21st, 2013 at 11 PST, 12 MST, 1 CST, 2 EST
Cost: $0 but limited to 100 attendees
Storlie has created a sales and marketing Scorecard that will tell any home builder or remodeler how well they're doing today. The Scorecard takes 2 minutes, builders will get an immediate score and see how they compare to their builder peers. Home builders can get their Home Builder Marketing Scorecard by clicking here. Remodelers can get their Remodeler Marketing Scorecard by clicking here.
About Rick Storlie: Rick Storlie of New Home Sales Coach has been helping home builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to access Rick's free Sales and Marketing Library full of tips for generating new leads, Realtor strategies, sales techniques and sales management secrets. Storlie can be reached at 952-895-5566.