reputation management has become a vital part of any dealership’s marketing process. Our award winners understand the importance and are doing an outstanding job
WALTHAM, Mass. (PRWEB) February 20, 2013
DealerRater, the world’s premier car dealer review web site, today announced the winners of the 2013 Dealer of the Year Award Program. The awards are given for distinction in outstanding customer service based upon customers’ reviews of their dealership experiences shared on DealerRater’s web site.
The highest honor is presented to Shuman Chrysler Dodge Jeep Ram of Walled Lake, Michigan, as overall 2013 Dealer of the Year. A family-owned and operated dealership since 1955, this exceptional dealer received 675 reviews and earned a twelve-month average PowerScore™ of 4.89 out of 5.0 in 2012.
In addition, Georgian Chevrolet Buick GMC of Barrie, Ontario, is awarded as the top 2013 Canadian Dealer of the Year. With an impressive 280 reviews in 2012, the dealership produced a twelve-month average PowerScore of 4.72, the highest score of all Canadian dealers.
The additional 2013 Dealer of the Year Award winners within their respective brand categories (U.S. and Canada national levels) include:
Acura: Curry Acura – Scarsdale, NY
Aston Martin: Sill-Terhar Motors – Broomfield, CO
Audi: Boardwalk Audi – Plano, TX
Bentley: Twin Cities Luxury Auto – Hopkins, MN
BMW: Park Ave BMW – Rochelle Park, NJ
Buick: Don Hewlett Chevrolet Buick – Georgetown, TX
Cadillac: Coulter Cadillac Buick GMC – Phoenix, AZ
Chevrolet: Pine Belt Chevrolet – Lakewood Township, NJ
Chrysler: Shuman Chrysler Dodge Jeep Ram – Walled Lake, MI
Dodge: Shuman Chrysler Dodge Jeep Ram – Walled Lake, MI
Ferrari: Boardwalk Ferrari – Plano, TX
FIAT: Rick Case FIAT – Davie, FL
Ford: Bozard Ford Lincoln – St. Augustine, FL
GMC: Flemington Chevrolet Buick GMC – Flemington, NJ
Honda: Bommarito Honda – Hazelwood, MO
Hyundai: Lester Glenn Hyundai – Toms River, NJ
Infiniti: Infiniti of Naperville-Lisle – Lisle, IL
Jaguar: Checkered Flag Audi Porsche Jaguar – Virginia Beach, VA
Jeep: Shuman Chrysler Dodge Jeep Ram – Walled Lake, MI
Kia: Carriage Kia – Gainsville, GA
Lamborghini: Lamborghini Dallas – Dallas, TX
Land Rover: Princeton Land Rover – Princeton, NJ
Lexus: Lexus of Cerritos – Cerritos, CA
Lincoln: Bozard Ford Lincoln – St. Augustine, FL
Maserati: Boardwalk Maserati – Plano, TX
Mazda: Cardinale Way Mazda –Mesa, AZ
Mercedes-Benz: Mercedes-Benz of Hagerstown – Hagerstown, MD
MINI: Moritz BMW MINI – Arlington, TX
Mitsubishi: RC Hill Mitsubishi – DeLand, FL
Nissan: Sonora Nissan – Yuma, AZ
Porsche: Boardwalk Porsche – Plano, TX
Ram: Shuman Chrysler Dodge Jeep Ram – Walled Lake, MI
Scion: Tufankjian Toyota Scion of Braintree – Braintree, MA
Smart: Tysinger Motor Co., Inc. – Hampton, VA
Subaru: Steve Lewis Subaru – Hadley, MA
Suzuki: Advantage Suzuki – Albany, NY
Toyota: Tufankjian Toyota Scion of Braintree – Braintree, MA
Volkswagen: AutoNation Volkswagen Richardson – Richardson, TX
Volvo: Smythe Volvo – Summit, NJ
Recreational Vehicles: Holman Motors, Inc. – Batavia, OH
Used Car Dealers: Certified Benz & Beemer – Scottsdale, AZ
BMW: Town + Country BMW – Markhan, ON
Buick: Georgian Chevrolet Buick GMC – Barrie, ON
Cadillac: Ontario Motor Sales – Oshawa, ON
Chevrolet: Georgian Chevrolet Buick GMC – Barrie, ON
Chrysler: Wendell Motor Sales – Kitchener, ON
Dodge: Wendell Motor Sales – Kitchener, ON
FIAT: Wellington Motors Limited – Guelph, ON
Ford: Capital Ford Lincoln, Inc. – Regina, SK
GMC: Georgian Chevrolet Buick GMC – Barrie, ON
Honda: Winnipeg Honda – Winnipeg, MB
Hyundai: West Edmonton Hyundai – Edmonton, AB
Jeep: Wendell Motor Sales – Kitchener, ON
Kia: Harris Kia – Nanaimo, BC
Lincoln: Capital Ford Lincoln, Inc. – Regina, SK
MINI: Town + Country BMW – Markhan, ON
Nissan: Crown Nissan – Winnipeg, MB
Ram: Wendell Motor Sales – Kitchener, ON
Subaru: Richmond Hill Subaru – Richmond Hill, ON
Toyota: Sunshine Toyota – Winnipeg, MB
Volkswagen: Crosby Volkswagen – Kitchener, ON
The 2013 award winners demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2012 calendar year. The dealership must also have at least twenty-five (25) new reviews written on DealerRater’s web site during the previous calendar year and an average rating greater than 4.0, with 5.0 as the highest possible score.
“We congratulate the Dealer of the Year Award winners across the United States and Canada for their success in customer satisfaction as demonstrated by their PowerScore results,” said Chip Grueter, president of DealerRater. “According to recent studies, 89% of car buyers go online to read reviews before purchasing a vehicle and four out of five consumers have changed their minds about a recommended purchase based solely on negative information they found online. With the growth of Internet use in the car shopping process over the past decade, reputation management has become a vital part of any dealership’s marketing process. Our award winners understand the importance of reputation management and are doing an outstanding job.”
Recent data research by Open Access Marketing found that DealerRater has triple the overall dealership review count of Google and 43% more dealership reviews than Google, Yelp, Yahoo!, Cars.com and Edmunds combined. Research also found that DealerRater star ratings appear on the first page of Google search engine results for 87% of franchised dealership names.
The DealerRater site receives a new review submitted every 55 seconds during daylight hours. With its unparalleled volume of dealer reviews now approaching 950,000, 26% of all franchised dealers in the U.S. have embraced DealerRater and its award-winning Certified Dealer Program as a critical component of their online reputation management efforts.
For more information, visit http://www.DealerRater.com, call 800-266-9455, or visit DealerRater at Booth # 3353 at the NADA General Conference & Exposition in Orlando, Florida on February 9-11, 2013.
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking trusted third-party information on automobile dealerships. DealerRater features nearly 40,000 U.S. and Canadian car dealers, nearly 950,000 consumer reviews and over 1 million cars for sale. DealerRater attracts more than 9.5 million consumers every year who visit the site to search for car dealerships, read reviews, write their own descriptive reviews, and find car deals – all for free.
In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,600 dealers are members of the award-winning DealerRater® Certified Dealer Program. DealerRater is proud to have earned the #137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and a “Top Rated” Reputation Management award in the fourth annual DrivingSales Dealer Satisfaction Awards. For more information, visit http://www.DealerRater.com or call 800-266-9455.