Nationally Recognized Family Therapist Releases Book on Parenting

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Attunetion Approach Suggests Tuning in and Paying Attention to the Right Things.

In the wake of the tragic violent acts at Sandy Hook and Aurora among others, and the fears reverberating across the nation with parents wondering, “Could my kid do that?” Dr. Craig Pierce, founder and president of the Southwest Family Guidance Center and Institute, has released a new book Parenting Without Distraction: The Attunetion® Approach. The book addresses real-life concerns and provides tips for parents to raise healthy and happy children in today’s crazy times. The book is available at or at Paperback copies are available for $19.95 and Kindle edition will soon be available for $9.95

The word ‘Attunetion’ is a combination of “paying attention” and “tuning in.“ The term was derived by Dr. Pierce in looking at why so many young people are faced with bullying, suicide, violence, abuse, addiction and other personal crises. The book is designed to help parents tune in to what matters most and was written for families who are seeking ways to transform distracted living into healthy, meaningful connection with one another.

The book has come together through collaboration with parents and colleagues, as well as Dr. Pierce’s more than 30 years as a licensed marriage and family therapist working with children and families. Dr. Pierce also trains and specializes in Interpersonal Neurobiology.

The interpersonal neurobiology field has studied the impact on early attachment and connection with brain development. Many children who struggle today do so because they’ve experienced neglect and abuse as young children.

"Bottom line, parents are so distracted these days by everything going on in their lives that they’ve lost sight of what matters most; their relationship with their kids," said Dr. Pierce. “In fact, studies show that when it comes to today’s kids, our chronic lack of attention is creating a variety of emotional and behavioral problems."

“The good news is that it’s never too late to develop new, healthy neural pathways,” Dr. Pierce explained. “The Attunetion Approach is designed to encourage the development of those healthy neural pathways.”

A recent University of Michigan study cites that young adults are demonstrating 40% less empathy than their counterparts 20 and 30 years ago. “Their ‘friends’ on Facebook provide no interpersonal neurobiology experience,” Dr. Pierce said. “Our children are substituting real connections for the Internet, TV and video games, and all too frequently, parents are too.”

And in unhealthy children, those unhealthy substitutes can lead to violence. “There is so much national attention on gun control, and while that needs to be addressed, the real issue is that access to guns wasn’t the problem that led to Sandy Hook and Aurora. The issue we aren’t looking at is why do we have young people today that are capable of doing such violent things?”

In 2004, Dr. Pierce founded the Southwest Family Guidance Center and Institute in Albuquerque and has since expanded to seven locations throughout the Southwest. He and his team strive to help families form positive, meaningful connections in each other's lives.

About The Southwest Family Guidance Center (SWFGC) – SWFGC provides clinical services to clients across New Mexico and with more than 80 licensed clinicians with specialties ranging from play/sand-tray therapy, family therapy, trauma informed child/adolescent therapy to Cognitive Behavioral Therapy, Intensive outpatient treatment for substance abuse , and Multi-Systemic Therapy.

About Attunetion – The Attunetion Approach was born under the roof of the Southwest Family Guidance Center of Albuquerque as a response to the oft-repeated concern of parents regarding distraction both of themselves and their children. Attunetion means paying attention and tuning in to the RIGHT THING, at the RIGHT TIME and in the RIGHT WAY.


Media Note: Dr. Pierce is available for live or taped interviews

A video of Dr. Pierce can be found here.

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Joan Griffin