Business Models for the Social Mobile Cloud

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New book by PwC managing director Ted Shelton discusses how to transform your business using social media, mobile internet, and cloud computing.

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John Wiley and Sons, Inc., today announced the publication of Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing (Wiley, 978-1-118-36994-4, February 2013, US $39.95). Written by, Ted Shelton, a managing director in PwC’s U.S. Advisory practice focused on helping companies leverage social, mobile and cloud to support their business strategy, the book examines the merging of physical and digital into a new reality, and how that transformation is changing how we work, play, and even how we think.

In the 1990's, industry pioneers imagined a world in which the Internet would be an everyday part of people's lives, today that vision has become a reality and at an unprecedented speed. Looking ahead, Business Models for the Social Mobile Cloud focuses on the combined impact of social technologies, the mobile Internet, and cloud computing and how these factors make up the perfect storm to create incredible new business opportunities. Shelton explains how these cornerstones of change have the potential to disrupt unprepared companies, transform industries, and provide a competitive advantage to those who embrace the technological evolution. For companies to succeed, leaders need to understand how the coming technology changes are impacting industries and how to stay ahead of their competitors. Business Models for the Social Mobile Cloud provides a clear understanding of the changes, why they are happening, what to expect, and what business executives can do about it.

This A to Z guide shows companies how to stay ahead of competitors in adapting to new conditions and opportunities, and it is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit

About the Author
Ted Shelton(San Jose, CA), managing director, PwC, leads a social business consulting team focusing on the consumer, retail and high tech industries. He is an active blogger and industry thought leader on how corporations can better utilize social media and mobile technologies to manage and improve their brands, providing a deep understanding of the leading technology players currently changing the landscape of customer engagement for corporate America.    He spent over 20 years working in product development, marketing and as a senior executive in both private and public companies as a social media-focused consultant working with on social business models for innovation and building market ecosystems. He has served as Chief Strategy Officer of Borland Software and Senior VP of Sales for WhoWhere (acquired by Lycos) as well as several software and Internet start-up companies.

Business Models for the Social Mobile Cloud
Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing
Published by John Wiley & Sons, Inc.
Publication date: February 18, 2013
$39.95; Hardcover; ISBN: 978-1-118-36994-4

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