Avectra Executive to Discuss “Advanced Social CRM” at Meeting Professionals International Conference

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Attendees will learn effective practices for storing and using social data about customers and prospects so they can better target their audience and max out their ROI.

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WHAT: Patrick Dorsey, vice president of Marketing for Avectra, a developer of web-based Social Constituent Relationship Management (CRM) solutions for fundraisers, not-for-profits and associations, will be a featured speaker at the Northern California Chapter of Meeting Professionals (MPINCC) International Annual Conference and Expo.

The MPINCC's Annual Conference & Expo is a full day event for event planning professionals featuring multiple workshops, luncheon and expo plus a networking reception.

Attendees to Dorsey’s speech, “Advanced Social CRM: Avoid Social Data Silos,” will learn effective practices for storing and using social data about customers and prospects so they can better target their audience and max out their ROI. The presentation will take a look at some of the most popular social media properties, including Twitter, Facebook and LinkedIn. In addition to Dorsey’s speech, the presentation will also include a Q&A session, live tweeting, and small-group discussions.

WHO: Patrick Dorsey, vice president of Marketing for Avectra, is a published author and speaker specializing in on-demand constituent relationship management to support an organization’s membership, donor management and/or fundraising initiatives.

WHEN: The MPINCC Annual Conference and Expo is taking place February 21, 2013.

WHERE: The event is being held at the Moscone Center West, 4th and Howard Streets, in San Francisco. More information on the event can be found here.

About Avectra
For two decades, Avectra has translated its customers’ needs into market leading software and services. Using Avectra’s membership management, donor management and crowd sourcing solutions, associations and not-for-profits can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra’s membership management, fundraising or donor management solutions, visit http://www.avectra.com or call 855-AVECTRA (855-283-2872).

Contacts
Patrick Dorsey
Avectra
703.506.7037
pdorsey(at)avectra(dot)com

Matt McCarthy
PAN Communications
617-502-4358
avectra(at)pancomm(dot)com

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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