Armstrong Launches Music Choice's SWRV TV

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First Interactive Music Video Network From Music Choice


Armstrong and Music Choice announced today that SWRV®—the first 24/7 interactive music video network that puts the viewers in control — has launched to its customers in Pennsylvania, Ohio, West Virginia, Kentucky and Maryland. The 24/7 linear channel is available to customers on Channel 700 as well as Broadband subscribers.

From creating and starring in video dedications, to voting for the next video to play, and even taking over their own show, viewers can interact with and control SWRV content through their mobile devices and online at SWRV features primarily mainstream pop and hit-driven music videos as well as a full schedule of interactive programs.

SWRV is currently available throughout the US via several providers including Suddenlink, RCN, Cox Communications, AT& T U-verse and Verizon FiOS. SWRV will continue to roll out to millions of homes nationwide through tiered roll-outs by multiple providers. For more information on SWRV log onto or to become part of the SWRV community join us on Twitter: @SWRV or Facebook:

About Armstrong
Armstrong® provides television, high-speed Internet and telephone service to customers in Pennsylvania, Ohio, West Virginia, Kentucky and Maryland, and is America’s 18th largest cable television provider.

About Music Choice:
Music Choice, the award-winning, multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today’s hottest established and emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. | Twitter: @MusicChoice | Facebook:

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Josefa Paganuzzi
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