Nationwide Bus Wraps Manufacturer, JMR Graphics, Responds To Bus Ads Controversy in Georgia

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JMR Graphics, a nationwide bus wraps manufacturer, comments on an article published in the Marietta Daily Journal, which describes a controversy involving advertising on bus windows.

On February 20, nationwide bus wraps manufacturer JMR Graphics releases a statement commenting on a Marietta Daily Journal article discussing one Georgia county’s controversy with advertising on bus windows.

According to the Marietta Daily Journal, the Cobb Department of Transportation (CDOT) in Georgia is under scrutiny by the county for wrapping buses with McDonald’s ads to raise revenue.

The Marietta Daily Journal reports that these bus wraps also cover up the windows, which is a violation of the county’s advertising program. In August 2012, the Marietta Daily Journal reports that the county’s Board of Commissioners unanimously approved a vote to forbid the CDOT from covering more than 25 percent of its bus windows with advertisements.

In the Marietta Daily Journal, CDOT director Fay DiMassimo said that the advertising program restricted the amount of ads covering windows, but the limit was not reflected in the contract with the advertising agency contracted to make the bus wraps. While CDOT and the county work on resolving the conflict in the agreement, DiMassimo said she the buses will remain active with the faulty bus wraps.

Representative TJ Pannell from JMR Graphics, a nationwide bus wraps manufacturer, said bus wraps are a great way to advertise and raise revenue, but wraps have to be specifically tailored to serve each vehicles purpose. “Clients sometimes have requests to keep the vinyl wrap off of the windows so the driver can have a clearer vision and so people can see inside the bus in case something goes wrong,” he said. “The wrap manufacturer should always ask clients about their specific needs to ensure that the buses are completely properly and they are safe for driving.”

According to the Marietta Daily Journal, New York City buses are limited to a certain amount of advertising on bus windows because police officers need to see inside. Cobb Police spokesman Sgt. Dana Pierce said that it’s hard to see inside transportation vehicles. “In keeping that window free and clear of posters and advertisements, it does allow us to see inside from a crime prevention standpoint,” Pierce said to the Marietta Daily Journal.

Pannell concluded that quality vinyl can be difficult to see through, so public transportation vehicles should probably avoid wraps that cover windows fully.

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Katherine Winkler
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