Social Media Agency, fishbat, Comments on the Close Proximity of Websites Through Networking

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fishbat, Inc. comments on an article released on Mashable that discusses how connecting any two webpages may take as few as nineteen links.

On February 23, fishbat comments on an article that claims that, thanks in part to social media networking, any two webpages on the World Wide Web will have many fewer degrees of separation than you'd think.

Fran Berkman’s Mashable article questions the validity of the common concern that one's website might be hopelessly lost under all the other content circulating on the Internet. Berkman cites a study found in The Philosophical Transactions of the Royal Society claiming that any webpage can be navigated to from any other given webpage through no more than nineteen links.

The article notes that over 14 billion webpages currently exist on the Internet. The idea that it would only take nineteen clicks to navigate to any given site is not a new idea, says the article: Berkman points out that while the idea has been around at least since 2005, the number of clicks has not proportionally increased.

Berkman states that a Smithsonian report supports the theory that the amount of webpages and documents could theoretically grow to any number without requiring any more than nineteen clicks to get to one’s destination.

Sida Li, Vice President of Internal Operations at the social media agency fishbat, Inc., comments on the benefits to having a relatively small degree of separation in a network as vast as the World Wide Web. “If it is true that any user can navigate from one point or page on the Internet to another in nineteen clicks or less, that could warm up a lot of businesses to the idea of using internet marketing. With the resource discrepancy between large and small businesses, the ability to advertise online can help bridge that gap and help even out the competition. Theoretically speaking, as long as the number of links is put out there, a small business can possess a presence at least as large as any other large business.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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