NewVo Beauty Comments On Report That Keratin Complex Can Rebuild Hair

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Responding to an article recommending protein supplementation to help rebuild hair, NewVo Beauty confirms that proteins like keratin can strengthen hair and suggests using a keratin treatment to diminish frizz and supply nutrients.

On February 21, NewVo Beauty comments on a recent article discussing ways to repair damaged hair, recommending products with a [keratin complex to restore lost protein to hair.

According to the article published in Oye! Times, if your diet is lacking protein, your hair is going to lack color, strength and body. Keratin is your hair’s natural protein. The body uses it to help repair damaged follicles, and according to the article, if you aren't getting enough dietary protein, your hair might suffer accordingly.

“Our bodies need protein to survive, but if you aren’t eating enough of it, your hair literally becomes malnourished,’” said Sara Greenstone, a representative from NewVo Beauty. “In cosmetic terms that means dry, brittle hair, and possible hair loss. It’s important to watch your diet and make sure you’re getting a daily dose of protein.”

The article listed several potential negative effects caused by a lack of protein in the diet. These side effects include hair loss, lack of hair pigment and growth, dry hair or split ends and even over-processed hair.

Greenstone said people who dye or highlight their hair are at a greater risk of developing damaged or dry hair. “If you tend to dye your hair or highlight it, you really need to pump up the protein,” she said. “The chemicals dry your hair out because they’re changing its natural color. And if you’re putting bleach in your hair to lighten it, obviously that’s going to strip your hair and weaken it.”

The article advised people who are noticing a difference in their hair's health to take more protein – either in the form of supplements, or by eating more protein-rich whole foods, like nuts and other legumes.

However, the article warns that some protein hair treatments can actually over-saturate your hair, adding that it’s important to use these products periodically, as too much protein can be just as harmful as too little.

Greenstone said there are many types of keratin-rich oils or shampoo, suggesting a keratin complex treatment that targets damaged hair. “While most people think keratin products are just for people who want to diminish frizz, it’s also used to put more nutrients in each strand,” she said. “The keratin is bonded to hair strands by the use of heat. The heat, mixed with the protein, allows the hair to be styled and straightened smoothly, with a ton of shine. Your hair is usually a lot healthier after this treatment.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard to find products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
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