NewVo Beauty Offers Tips for Preventing Heat-Damaged Hair

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After a recent article offering advice for proper blow-drying, NewVo Beauty offers tips for proper flat-ironing.

On February 22, NewVo Beauty responds to an article about hair care with tips for proper flat iron use.

A recent article in The Express Tribune interviews leading stylists for tips on avoiding damaged hair. The main culprit is heat, say the stylists, who offer several pieces of advice.

The first step, according to the article, is to use heat-protection products before blow-drying hair to minimize damage. “The product forms a protective layer or coat around your hair.” Other products can help too: “It’s vital to use protein sprays and conditioners without parabens sodium chloride and sulphate to protect hair from UVA and UVB rays.”

On the other hand, they say, striking a balance is important. Don’t weigh your hair down with too many products – you want to protect your locks, but the fewer products you can use to achieve this, the better. “For a long-lasting blow dry, less product should be applied as it ends up making the hair heavy.”

The experts also provide several tips for avoiding the dreaded oily scalp. Again, the main cause of excess oil production is heat and over-drying. The stylists caution against over-brushing and over-blowing. They also have an unusual tip that many may find unappealing in the February weather: no hot showers! “Very hot water is harmful for your scalp – even more than it is for your hair,” they say, urging you to only use warm water on your hair and scalp. “It helps provide a healthy pH balance,” while hot water will simply keep your scalp trapped in a cycle of over-drying and compensatory excess oil production.

Sara Greenstone, representative of NewVo Beauty, comments, saying that many of the pitfalls of improper blow-drying also apply to the use of flat irons. “We recommend a pre-treatment with a heat-protection product for flat-iron users too,” says Greenstone, adding that a keratin complex is sometimes helpful as an anti-frizz measure for those with very curly hair. “Pay attention to how you treat your hair to avoid sabotaging your own beauty efforts. It’s important to consider your hair care as a holistic, integrated regimen -- choose quality products that work for you, and take the necessary steps to prevent damage. We also emphasize the importance of regular trimming to keep hair-ends healthy and keep your ‘do appearing full and voluminous.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard to find products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.


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Sara Greenstone
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