NewVo Beauty Recommends Pureology Products for Damaged or Color-Treated Hair

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NewVo Beauty responds to a recent article debunking several hair care myths.

NewVo Beauty responds to various hair care myths and recommends Pureology products as a nourishing option for regular or damaged hair.

A recent article in the Florida Courier debunks common hair-care myths. “Old wives’ tales and ineffective products that claim to treat or rehabilitate hair often have a placebo effect because people want them to work,” says health scientist and hair-care advocate Audrey Davis-Sivasothy. “But many of these ideas and products actually do the opposite of what’s intended, and they delay the user from seeking out real solutions.”

Davis-Sivasothy addresses five oft-repeated myths about hair care. She makes the point that there is no quick solution for making hair grow thicker, stronger or faster. Trimming hair is often thought to make hair grow back faster or thicker, she says, but this is a misconception: “Since hair is dead, cutting the ends has no effect on what happens at the scalp.” This myth probably has its origin in the fact that freshly-cut hair appears thicker since “all of the freshly trimmed hairs now have the same, clear endpoint,” she says.

She also urges people not to misunderstand the idea that washing your hair too often will dry it out. While this is true, she says, “Hair can be cleansed as often as you like without dryness, provided you use the proper products to retain moisture.” Water is not the culprit, says Davis-Sivasothy; it’s “the stripping shampoos and mediocre conditioners we use that are to blame.”

Another important myth addressed in the article is the notion that products made for or marketed to a particular race or ethnicity cannot be used by those of other backgrounds. This is simply false, says Davis-Sivasothy. Most products have the same set of base ingredients, and what sets products for various “ethnic” hair types apart is usually that they contain more nourishing oils and proteins than those for other hair types. This means they can moisturize better, making them perfect choices for people with damaged hair.

NewVo Beauty representative Sara Greenstone responds to this point, agreeing that ingredients are key, regardless of how a product is marketed. “We like to single out Pureology products, which have received much acclaim for their ability to protect and maintain color-treated hair,” says Greenstone. “While they are designed and marketed for this purpose, we’ve found that their products give great results for people with undyed hair, too. Since their formula is gentle and super-conditioning, they’re a perfect option for people with damaged hair.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard to find products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.


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Sara Greenstone
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