Beauty Supply Company, NewVo Beauty, Offers Opinion On Embracing Gray Hair In Response to The Island Packet Article

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Following an Island Packet article detailing how the battle women face when going gray, beauty supply company NewVo Beauty gives advice on how women can keep healthy gray hair.

On February 26, Sara Greenstone from NewVo Beauty offers an opinion on an article published by the Island Packet, which discusses the ways older women feel about gray hair and how they can make the decision to embrace the color.

According to the article published on The Island Packet, gray hair is an inevitable part of life that most women have to endure. Danielle Keasling, a salon owner in Bluffton, S.C., said that out of all the women that come in looking to make the decision to stay gray, only a handful of people go through with it. In the article, Keasling said that gray hair tends to be more brittle and dull, so women usually have to cut their hair.

“There’s a stigma that comes with gray hair,” Greenstone said. “Women think it makes them look old and over the hill. While it does show age, grey hair can actually look nice if you actually take proper care of it. It requires a lot more maintenance than natural or even colored hair. Beauty supply shops will have the necessary products to keep it looking fresh.”

In the article, Keasling said that a bunch of women come to her salon with hopes of going gray. She prepares a wig for them to show what it might look like. The results are generally shocking, she said. Sometimes they envision their hair looking like Paula Deen or a model with shining silver hair. However, Keasling said that’s usually not the case.

"She's airbrushed. She's 40 years old. She's a model. Her gray hair isn't what is making her beautiful," Keasling said in the article. "I help clients see what they're actually looking at."

Greenstone said there are many shampoos and conditioning treatments specific for silver hair. “Schwarzkopf makes a really good silver shampoo,” she said. “It’s a blue- violet shampoo that takes the yellow or brassiness out of the grey and adds nutrients to make it healthy and shiny.”

The article revealed that while many women debate going gray, it’s important that each woman weigh options and fully understand what gray hair means. Greenstone said people should be aware of the upkeep and process keeping gray hair healthy before they make the definitive decision.

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard to find products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
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