San Francisco, CA (PRWEB) February 21, 2013
ZEDO, INC., the leading independent advertising technology partner for publishers with innovative high impact formats, announced that it has been chosen as a partner by The Palm Beach Post and Washington Examiner.
The relationship will include ZEDO’s High Impact Formats, which will run on Palm Beach Post and Washington Examiner's sites.
Palm Beach Post Director of Digital Solutions, Raul Vielma, stated that, "We introduced the ZEDO ad on our homepage as a way to increase the premium placement opportunities and we have been very pleased with the advertiser response and ad performance. This new position enabled us to offer clients “viewable” impressions at a premium. The adoption rate continues to increase as well as the inventory on a daily basis so we will continue to explore other ways to leverage this great opportunity!"
CEO Roy de Souza stated that, “We’ve come up with new, best-in-class products that can be used by any publisher, whether they use our ad server or any other. They’re aimed at creating additional revenue for publishers, and assuring brands and advertisers their ads will get viewable impressions in a brand-safe environment. As far as we know, we’re the first to do this.”
Internet publishers use advertising to provide as much content as possible to as many people as possible, for free or at low cost. It’s the time-honored way of doing business for newspapers, magazines, and now online. ZEDO’s leadership in advertising technology allows consumers to get more great content for free, subsidized by ads they don’t mind seeing. And it allows advertisers to continue reaching consumers in a compelling way as those consumers shift to mobile.
ZEDO, Inc., headquartered in San Francisco with development centers in Russia and India, is the platform partner for premium publishers. ZEDO's product suite includes innovative high impact formats for direct sales teams, full-screen video ad formats, ad serving with built-in behavioral targeting data, and an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: http://www.zedoadnetwork.com). These products are integrated into one technology platform or can be used separately. In the internet advertising industry for over 13 years, ZEDO is the third largest ad server in the industry.