In short, jewellery is one of the few members of fashion that has the ability to serve as a multi-faceted mode of expression.
Montreal, Quebec (PRWEB) February 21, 2013
Montreal’s A.R.Z. Shop, a branch of A.R.Z. Group, is dedicated to creating beautiful and unique pieces of jewellery. A.R.Z. Group has inspired an international following due to the company’s ability to choose stunning materials ranging from steel to crystal and silver. In order to better serve a growing global demand, A.R.Z. Group has decided to open their first ever online store, set to open for business alongside the launching of their newly designed website.
With over 25 years of experience in the fashion industry, Isik Shlomo decided to put his experience to good use. The result was A.R.Z. Steel in 2004, followed by the launching of A.R.Z. Crystal in 2008. Working with young designers (including Shlomo’s own brother Yves), A.R.Z. Group has been able to create jewellery capable of holding its own in today’s competitive fashion industry. One of the main reasons for the company’s success is the affordability and beauty of the materials being used: steel and crystal.
A.R.Z. Steel uses only the highest quality of inox steel (316L) in its products, making for pieces that are as durable as they are long lasting. After relative success with their men’s line, A.R.Z. Group made the decision to launch A.R.Z. Steel for Her in order to broaden the company’s market. Not to leave the women out, A.R.Z. Group launched a separate brand, A.R.Z. Crystal, in order to specially address the female market.
So why did A.R.Z. Group choose to immerse themselves in the jewellery business? According to the company, the reasons were obvious: jewellery is one of fashion’s longest standing partners. A beautiful piece of jewellery represents so much more than a casing and a gem. People purchase jewellery to celebrate an event, in memory of an occasion or place, to elevate a bond with another person, to stand out, to stay up to date with trends, for sentimental value, or even to appear more professional—in short, jewellery is one of the few members of fashion that has the ability to serve as a multi-faceted mode of expression.
So while current fashion trends certainly play a factor in determining what jewellery is being purchased, many of the reasons that people chose to wear jewellery are much more significant. The opening of A.R.Z. Group online shop will provide everyone, regardless of location, with the opportunity to purchase these precious works of jewellery—just in time for summer.