Big Data Market Shatters Expectations: $11.4B in Revenue, 59% Growth According to Wikibon

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Wikibon Releases New Forecast and Market Share Study – Revenues to Near Astronomical $50B by 2017

Source: Wikibon 2013

Demand for products and services that help enterprises turn large volumes of raw, often unstructured data into business insight continues to be the driving factor behind the Big Data market's exceptional growth.

Wikibon, the world’s leading technology research and advisory community focusing on Big Data and Software-led Infrastructure, today released its second annual Big Data Vendor Revenue and Market Forecast report.


  •     New study from Wikibon pegs worldwide 2012 Big Data revenue at $11.4B, up 58% over 2011.
  •     Market expected to reach $18.2B in 2013 (a growth of 61%), and reach nearly $50B by 2017, with an overall 2012-2017 CAGR of 31%.
  •     Powered by services, IBM leads all players with more than $1.3B in Big Data revenue while HP and Teradata follow to round out the top three.
  •     MarkLogic, Cloudera and 10gen top the Hadoop/NoSQL vendors by revenue.
  •     In 2012, professional services accounted for the largest share of the market at $3.9B, followed by compute at $2.4B and storage at $1.8B.
  •     In 2012, the fastest growth segments were NoSQL databases and Big Data Application software, both growths over 90%.

Wikibon’s extensive study of the Big Data landscape is the only known effort to size, forecast and provide market share data for leading Big Data vendors. This full report - as is all Wikibon research – can be accessed free of charge at

Awareness of Big Data benefits within industries beyond the Web - most notably financial services, pharmaceuticals and retail - powered the 2012 Big Data market. The maturation of Big Data software such as Hadoop, NoSQL data stores, in-memory analytic engines and massively parallel processing databases are providing the infrastructure necessary to sustain substantial market momentum.

Moreover, increasingly sophisticated professional services practices that assist enterprises in practically applying Big Data hardware and software to business use cases are closing the gap between Big Data visions and the lack of skills needed to deliver Big Data project value. As well, the Wikibon study finds increased investment in Big Data infrastructure by massive web properties – most notably Google, Facebook, and Amazon – and government agencies for intelligence and counter-terrorism purposes - is paving the way for the acceleration of Big Data deployments.

"The Big Data market enjoyed significant growth across all market segments in 2012, indicating a healthy and maturing vendor ecosystem," said Jeff Kelly, Big Data Analyst at Wikibon and lead author of the study. "Demand for products and services that help enterprises turn large volumes of raw, often unstructured data into business insight continues to be the driving factor behind this market's exceptional growth."

Wikibon defines Big Data as those data sets whose size, type and speed of creation make them impractical to process and analyze with traditional database technologies and related tools in a cost- or time-effective way. This definition includes:

  •     Hadoop software and related hardware;
  •     NoSQL database software and related hardware;
  •     Next-generation data warehouses/analytic database software and related hardware;
  •     Non-Hadoop Big Data platforms, software and related hardware;
  •     Data integration and data quality platforms and tools as applied to Big Data deployments;
  •     Advanced analytics and data science platforms and tools;
  •     Application development platforms and tools as applied to Big Data use cases;
  •     Business intelligence and data visualization platforms and tools as applied to Big Data use cases;
  •     Analytic and transactional applications as applied to Big Data use cases;
  •     Big Data support, training, and professional services.

The Wikibon study found that professional services revenue currently comprises the largest share of the 2012 Big Data market at 34% share with compute and storage revenue following at 21% and 16% respectively. The preponderance of free, open source software has somewhat lowered software revenue, however it has provided the biggest catalyst for future growth.

Read the full report and all Wikibon’s Big Data Research.

ABOUT WIKIBON is a professional community solving technology and business problems through an open source sharing of free advisory knowledge. The organization was launched by former IDC, Meta and Gartner analysts with the vision of creating a platform for technology peers to share ideas and collaborate. All content on Wikibon is available for free under an open source license.

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Jeff Kelly
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