BAD BOY MMA Launches "I'm Possible" Marketing Campaign

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BAD BOY's newest marketing campaign pays tribute to Brazilian heritage and dedication to success.

Bad Boy I'm Possible

I'm Possible Lead Ad

The I’m Possible campaign was created to celebrate athletes that are dedicated to their sport and the willingness to do whatever it takes to succeed.

BAD BOY MMA today announced the launch of a ground-breaking new marketing campaign called “I’m Possible”. The I’m Possible campaign communicates the history of BAD BOY and its involvement in MMA through six different ad executions over a twelve month period. Each of the six executions will run for approximately two months across a variety of media including print, online, social, and event platforms.

“What makes the BAD BOY brand special is our heritage” said Brad Horn, Executive Vice President of BAD BOY. “BAD BOY has been involved in MMA for nearly 20 years. Our support of MMA events and athletes dates back to the early 1990’s in Brazil. Over the years we’ve seen many incredible athletes overcome incredible hardships through hard work, discipline and determination. The I’m Possible campaign was created to celebrate athletes that are dedicated to their sport and the willingness to do whatever it takes to succeed.”

The campaign was developed in partnership with Spindle, an independent creative design agency based in Southern California. Their creative team has previously done projects with Beats by Dre, The NBA on TNT, and movies such as The Dark Knight and Star Trek.

About BAD BOY:
BAD BOY was founded in 1982 as an action sports lifestyle brand. BAD BOY first became involved with Vale Tudo and MMA in the early 90's, carrying a proud tradition of sponsoring top level athletes who are great competitors, great sportsmen, and great citizens. Decades of experience creating authentic competition quality gear while adopting the latest performance innovations has made BAD BOY the best technical brand on the market.

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Mike Calmenson
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