"Beyond Last Touch: Understanding Campaign Effectiveness" -- Live Webcast for Digital Advertisers - at Digital Marketing Depot, February 26, 1 PM EST

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Digital advertising has its share of opportunities and challenges -- for starters, how do marketers and advertisers measure its success? Which metrics are important in understanding the effectiveness of a digital advertising campaign? This live webcast provides some answers,

"Beyond Last Touch" - free webcast at Digital Marketing Depot

"Beyond Last Touch" - DMD Webcast, Feb. 26 - 1 PM EST

Which metrics define the success of an ad?

On Tuesday, February 26 at 1 PM EST, Digital Marketing Depot presents " Beyond Last Touch: Understanding Campaign Effectiveness," a free webcast featuring David Grant of Quantcast and Jessie Mamey of WebMetro.

Registration is open at Digital Marketing Depot.

Digital advertising has introduced both new challenges and opportunities with regard to attribution. With every touch point along the path to purchase being highly measurable, advertisers must cope with a flood of data in an attempt to understand the metrics that truly matter.

The challenge is especially critical for evaluating the impact of driving new customers into the purchase funnel – which cannot be properly measured with a last touch approach. If last touch is ineffective for understanding the value of display advertising, what metrics should marketers use to evaluate and optimize their investments?

Quantcast Principal Product Manager, David Grant, will provide an overview of the current challenges in understanding the effectiveness of display advertising and highlight the shortcomings of many common approaches to attribution. Jessie Mamy, Media Director at WebMetro share a case study to illustrate how to better account for the contribution of display ads in driving qualified prospects to action.

This free webcast will cover topics including: what the current challenges are in understanding the effectiveness of online display advertising; how to apply a new approach to get the best understanding of the metrics driving your prospects to take action; and, how to best optimize investments in digital advertising.

About Digital Marketing Depot and Third Door Media:
Digital Marketing Depot is the premiere resource center for digital marketing strategies and tactics, providing whitepapers, research reports, and webinars for digital marketers and advertisers.

Digital Marketing Depot is a division of Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX West (San Jose, CA, March 11-13), SMX Advanced, SMX East and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Marketing Land.

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.

About Quantcast
This webcast is sponsored by Quantcast. Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company‘s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers.

Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems.

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Claire Schoen
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