Falling demand from print advertising has resulted in significant revenue declines
Los Angeles, CA (PRWEB) February 19, 2013
The $8.6-billion Printing industry has faced significant challenges over the past five years, largely stemming from increased competition from digital media. From 2007 to 2012, industry revenue is estimated to decrease at an average annual rate of 6.8%. According to IBISWorld industry analyst Caitling Moldvay, "The industry has experienced significant setbacks due to declining demand from print advertising in newspapers and magazines, a trend which was exacerbated by the recession due to lower circulation levels." Furthermore, printed business forms, financial documents and annual reports have been facing similar competition from online mediums. Meanwhile, declining exports due to the appreciation of the Canadian dollar and lower demand from the US market, Canada's largest trading partner, have compounded these losses. In 2012, however, the Printing industry is expected to see a small reversal, with industry revenue rising 0.3%, due to price increases and greater demand for printed packaging.
The Printing industry is highly fragmented with the vast majority of firms operating on a local level with fewer than 10 employees. "With declining demand from the majority of its downstream markets, a number of the industry's small-scale companies have exited the market," says Moldvay. In the five years to 2012, the number of printing companies has decreased steadily, unable to stay above water amid high external competition from digital formats.
Over the five years to 2017, the Printing industry is expected to continue its long-term decline. During the period, industry revenue is projected to fall further. The industry will continue to be hampered by the continued shift toward electronic media, which will adversely affect demand for print from newspaper, magazine and book publishing markets. However, printers specializing in printing packaging, labelling and wrapping will likely experience stronger-than-average performance, given the segment's resistance to competition from digital media. For more information, visit IBISWorld’s Printing in Canada industry report page.
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IBISWorld industry Report Key Topics
This industry includes companies that primarily provide commercial printing services including lithographic, gravure, flexographic, letterpress and digital printing services. Printers also provide screen printing on stationery, labels, apparel and textile products. This industry also includes companies that print and bind books and pamphlets without publishing.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US and Canadian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.ca or call 1-800-330-3772.