“I expected Texas to be a great whisky market, and WoW festival proved my expectations," says Chip Tate, Balcones Master Distiller.
Austin, TX (PRWEB) February 21, 2013
The popular and spacious Music Hall will allow expanding from WoW 2012, and bringing more whiskies, consumers and trade for the evening of celebration of fine spirits.
The flagship event, Whiskies of the World San Francisco, has grown over the last 13 years to become one of the largest consumer tasting events and a much-anticipated staple, not only locally, but nationwide. Every year, the Expo enjoys the attendance of 1,400 participants from as many as 20 states. Whiskies of the World Austin 2012 followed the success of its parent event, and hosted hundreds of the world’s finest, rarest, and most expensive whiskies of different origins: Scottish, Irish, American, Canadian, Indian, Australian, and others. WoW 2013 will build on the momentum of the avant-garde show and offer a savviest whisky drinker a valuable opportunity to sample a generous range of whiskies, from the most well-known brands to smaller independent bottlers, all under one roof. In addition to the diverse golden spirits, sought-after products of American Craft distilleries, premium rums, gins, and cognacs will be presented as well to demonstrate the growing popularity of the innovative, local distilled spirits and craft distilling in general.
Alongside the knowledgeable ambassadors pouring their whiskies, the Expo will feature educational seminars conducted by master distillers, blenders, and whisky makers. These distinguished members of the whiskey community will engage the guests in the process of education, appreciation, and celebration of fine distilled spirits in a personal, first-hand setting, all while sampling the most distinct whisky expressions. The festival will focus on education, while providing entertainment, and will be enlightening for whisky novices and experts alike. This is a once-a-year opportunity to discover just how complex and fascinating whiskies are with their unique flavors and aromas, as well as with their own distillation and maturation processes. Besides the sumptuous tastings, the guests will enjoy a full buffet with which the premium whiskies can be paired. For the total sensory experience, cigars will be available to savor in combination with one’s favorite whisky on the spacious patio of the Music Hall.
“Our goal was to bring the novelty and excitement of a whisky festival to entertainment-concentric Austin, and I’m happy to see how Whiskies of the World is shaping into a long-anticipated annual event and is growing a keen, local following," says the Event Producer, Douglas Smith.
Master distiller Chip Tate of Balcones Distillery, the “Icons of Whisky” craft distiller of 2012, commented, “I expected Texas to be a great whisky market, and WoW festival proved my expectations. We were happy to see much interest and demand in our brands, and anticipate all sorts of positive publicity at future WoW events.”
More about Whiskies of the World Expo
Whiskies of the World Expo, San Francisco was founded in 1999 and arrives annually on Saturday night toward the end of March. The Expo takes place in different high-end venues every year, with the SF Belle Hornblower Yacht being the host for several concurrent years. Based in California, the company is co-owned by the prestigious International Wine and Spirits Competition, and the seasoned event organizer and whisky socialite and appreciator, Douglas Smith.